Hunters vs. Farmers – Which Sales Persona Is Better?

The following is a guest post from SalesLoft, a sales engagement platform that helps companies convert more target accounts through phone, email and social communication.

The question about which makes a better sales person, a hunter or a farmer, is an age-old sales debate. However, as the below infographic shows us, each sales persona has its merits and challenges, and perhaps the most successful sales people have a combination of qualities from both.

full-sales-persona-infographic
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