Most Popular This Week
Base News
Announcing Forecast at Relate
Forecast, Base’s annual sales conference is back! We’re excited to announce a special event at Relate, the Zendesk global user conference. We’ve planned a day of announcements, product previews, and sales best practices at the only sales conference focused on customer relationships.
How to Systematically Improve Your Sales Process
Baseline is Base CRM's blog, where you can be the first to hear about product updates, as well as sales, productivity and CRM strategies. 
Product News
Introducing Mentions for Collaborative Selling
Providing an all-in-one solution to make the lives of salespeople more productive and manageable is what we’re after. Today we’re psyched to announce the release of our new feature @Mentions, making your team a whole lot more productive by streamlining collaboration efforts throughout the entire sale lifecycle.
Base News
A new frontier: Zendesk acquires Base
When we started Base in 2009, we set out to transform work for 30 million sales professionals worldwide. We were frustrated with the state of existing Sales Force Automation (SFA) systems and how poorly they were designed.
Base News
Capture web form submissions as leads using 99Inbound
We’re happy to announce a new native Base integration with 99Inbound. This new integration with 99Inbound makes it incredibly easy to build a form, deploy it to your website, and capture submissions directly in Base.
Product News
Team Communication Smart Lists - Stay In Touch With Prospects and Customers
When it comes to effectively running your day in Base, Smart Lists have changed the game. There’s no better way to build customized views to answer any question you might have about Leads, Contacts or Deals. Today we’re giving Communication Smart Lists an extra boost with the introduction of Team Communication filters.
The First Sales Science Platform
Harness the full power of data to optimize and accelerate your sales today. 
Product News
Introducing Required Fields for Leads and Deals
When you have a proven sales process in place, there are bits of information you want to collect along the way. When leads are created you might want to ensure a marketing source is recorded and when deals progress to a certain pipeline stage you might want to have an estimated close date identified. To help collect this data, today we’re introducing Required Fields to all plans in Base.
Founded in 2008, Expensify is a San Francisco-based financial services company that provides an online expense management service for customers worldwide. Find out how Expensify partnered with Base to grow their sales.