With a large and fast-paced sales team, Groupon was in search of a sales platform to help reps manage their days and sales leaders provide better coaching. Before Base, Groupon tried a number of sales tools and even built its own internal sales platform on top of Salesforce. However, none of these solutions were able to help Groupon establish a formalized sales process or provide visibility into its sales pipeline.
We recently spent some time with Groupon at its Chicago HQ, where a few of its team members shared the experience and success that they’ve had since implementing Base. Check out the video below, and to read the full case study, go here.