The CRM market is projected to be worth $36 billion in 2017. Yet despite the major investment companies are making in CRM, getting salespeople to adopt these tools is still a struggle. Consider the following statistics:
– 74% of sales teams using CRMs have poor adoption rates
– Just 13% of reps use the full capabilities of their sales tools
– 55% of reps say their sales tools are more of a hindrance than a help
– 30-60% of CRM projects fail
Our latest guide will take you on a journey through the causes and effects of low CRM adoption, the ways that adoption can be increased and the impact that high adoption has on the organization.
Along the way, we will cite examples from one of our clients, Groupon. Over the years, Groupon tried a number of CRMs, and even built its own internal sales platform on top of Salesforce. However, none of these solutions were able to help Groupon reach the level of user adoption needed to establish a formalized sales process or provide visibility into its sales pipeline.
This guide has everything you need to put your business on the path toward becoming a high-adoption organization. Get your free copy now!