Every day, more companies are learning that they’re not getting what they need from their CRM technology.
Most CRMs on the market today are built with the C-level executive and others outside the sales staff in mind, not the vital employees who will use it day in and day out. The result is a bloated platform that your sales team hates to use, leading to a decline in sales and customer dissatisfaction.
Studies show that the CRM initiative failure rate can soar as high as 63 percent. Your sales staff needs a platform that is intuitive to them, not a Jack of all trades that tries to serve four different departments. There is a disconnect between what CRMs offer sales teams and what sales teams need from their CRM.
Many CRM developers have worked to incorporate features for the billing department, customer service department, tools for executives, and portals for operations staff. By trying to be everything to everyone, the CRM fails those who use it the most – your sales staff.
However, we also know that sales doesn’t happen in a vacuum, and a sales platform that isolates sales from the rest of the business is just as troublesome as a CRM that lumps everyone’s needs together. At the end of the day, your sales platform shouldn’t try to be something that it’s not, but it also needs to effectively connect your sales team with additional tools and information that can make them better at their jobs.
In addition to failing to meet sales’ specific needs, legacy platforms such as Salesforce have prohibitive API restrictions, making it hard for companies to truly implement a CRM made for their sales teams. When you go with a big-box solution, it’s not one that takes into account your company’s environment. Customization, and a focus on the needs of the sales team, are absolutely key when putting a CRM in place.
At Base, we know that creativity gives life to innovation, allowing companies to excel. Instead of enforcing limitations on our customers, we empower them to build with Base.
That’s why we have recently launched the Base Snap Marketplace. We’ve taken all of our Snap API toolkit integrations and built an easy-to-use solution, allowing companies to customize Base according to their needs.
The marketplace features pre-made integrations with HubSpot, Mailchimp, Marketo, Google, Slack, Dropbox, and others. By making Base’s CRM a platform that can be easily customized, users get a sales-focused CRM that can also access relevant information from other areas of the business – accounting, customer success, marketing, etc.
Changing the emphasis from a do-it-all CRM to a do-sales CRM with access to vital data from other areas of the business is crucial for increasing user adoption rate, improving data capture, and ultimately closing more deals.
With this offering, Base’s all-in-one solution can now supercharge your efforts in marketing, billing, analytics, customer support and more. We have solved the problem of inefficient and user-unfriendly CRM processes by creating a dedicated sales platform that can be customized and connected to fit our customers’ unique needs.
In a series of posts over the next few weeks we will feature specific integrations and how they can change the way you do business. Check back soon! In the meantime, check out this white paper: 7 Questions to Ask When Evaluating Sales Software.