Lauren Licata

Lauren Licata

Lauren Licata is a Product Marketing Manager at Chicago-based Belly. She’s spent her career in various marketing roles and has significant experience in cross functional project management, content marketing, email automation, digital marketing, product positioning and product launches. She’s spoken at Apple and Social Media Week, Chicago and was recently awarded “Most Improved Editorial, Gold” and “Best Use of Marketing Automation, Silver” for her work at Palo Alto based, Base, where she served as Content Marketing Manager from 2013 – 2014. She serves on the Associate Council of Ms. Tech. Follow Lauren on Twitter @LaurenLicata.

Articles by Lauren

Outside vs. Inside Sales: Business and Individual Perspectives

Sales Performance

Outside vs. Inside Sales: Business and Individual Perspectives

Though the lines are increasingly blurred, sales roles are typically divided into two types, inside sales and outside sales. Someone who is well suited to an inside sales role may not like outside sales at all, and vice versa.

Lauren Licata

Lauren Licata

May 20, 2014

How to Motivate a Sluggish Sales Team

Sales Management

How to Motivate a Sluggish Sales Team

Sales team leaders and managers have a responsibility to help their teams stay motivated even during difficult pushes and slow seasons. Understanding different motivation types can be a great tool for sales leaders.

Lauren Licata

Lauren Licata

May 15, 2014

Snap a Photo of a Business Card Directly into Base CRM

Base News

Snap a Photo of a Business Card Directly into Base CRM

Chances are that you have a stack of business cards sitting around, waiting to be entered into Base. Here’s a quick way to get those cards into Base, and all you have to do is take a picture with your phone.

Lauren Licata

Lauren Licata

May 14, 2014

5 Indispensable Tools That Complement Base CRM

Base News

5 Indispensable Tools That Complement Base CRM

It’s common for active sales reps to use a suite of programs and devices to stay at the top of their game. What’s uncommon is for a CRM to complement and integrate with so many of them.

Lauren Licata

Lauren Licata

May 13, 2014

10+ Zapier Integrations For Base CRM

Base News

10+ Zapier Integrations For Base CRM

Zapier lets you easily connect the apps you use to get your work done. A “zap”, or connection between two apps, automates tasks between Base CRM and other popular apps you might use.

Lauren Licata

Lauren Licata

May 7, 2014

Sales Experts Answer Your Toughest Outside Sales Questions

Sales Performance

Sales Experts Answer Your Toughest Outside Sales Questions

It can seem like rockstar reps are able to close deals like magic, like they never make a misstep. Because of this, many business leaders have questions about outside sales and how to succeed in that field

Lauren Licata

Lauren Licata

April 24, 2014

How Should You Measure Sales Productivity?

Sales Management

How Should You Measure Sales Productivity?

Measuring sales productivity has always been important for sales people, and now that businesses are more data-driven, it is crucial for every sales team to have good time and productivity tracking practices.

Lauren Licata

Lauren Licata

April 23, 2014

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