Lauren Funk

Lauren Funk

Lauren Funk is the VP of Marketing at Tovala. She has over 10 years of progressive digital, brand, and product marketing experience at B2B (SaaS and marketplaces) and B2C (e-commerce) early stage and growth technology startups. Prior to joining Tovala, she was the Director of Marketing at Toptal, VP of Marketing at Chicago-based customer loyalty platform Belly, and Content Marketing Manager for San Francisco-based Base CRM (acquired by Zendesk). Based in Chicago, IL, she is also a mentor at Techstars.

Articles by Lauren

Optimize your sales forecasting process

Sales Management

Optimize your sales forecasting process

The key to successful sales forecasting is to continually improve the methods you use so that the forecasting model evolves to fit the unique needs of your business.

Lauren Funk

Lauren Funk

March 5, 2019

A 7 step plan to sales pipeline management

Sales Management

A 7 step plan to sales pipeline management

Discover the steps to sales pipeline management - from finding prospects to analyzing results, effectively estimate upcoming sales you’re aiming to close.

Lauren Funk

Lauren Funk

January 17, 2019

8 ways to effectively manage your customer data

Sales Performance

8 ways to effectively manage your customer data

With just a little forethought, your sales team and company can be smart data owners. Here's a list of 8 ways you can effectively manage your customer data.

Lauren Funk

Lauren Funk

January 3, 2019

55 sales pros to follow on Twitter

Culture & Inspiration

55 sales pros to follow on Twitter

Everyone included in this list tweets regularly about hot topics in sales and many of them write their own blogs or contribute to other blogs and news sources. Check it out!

Lauren Funk

Lauren Funk

December 28, 2018

13 tips for a perfect sales presentation

Sales Performance

13 tips for a perfect sales presentation

Solid sales presentations are essential for pitching products and services. Here are 13 tips to arrive prepared at your next sales presentation meeting.

Lauren Funk

Lauren Funk

December 13, 2018

Outside vs. Inside Sales: Business and Individual Perspectives

Sales Performance

Outside vs. Inside Sales: Business and Individual Perspectives

Though the lines are increasingly blurred, sales roles are typically divided into two types, inside sales and outside sales. Someone who is well suited to an inside sales role may not like outside sales at all, and vice versa.

Lauren Funk

Lauren Funk

May 20, 2014

How to Motivate a Sluggish Sales Team

Sales Management

How to Motivate a Sluggish Sales Team

Sales team leaders and managers have a responsibility to help their teams stay motivated even during difficult pushes and slow seasons. Understanding different motivation types can be a great tool for sales leaders.

Lauren Funk

Lauren Funk

May 15, 2014

Snap a Photo of a Business Card Directly into Base CRM

Zendesk Sell News

Snap a Photo of a Business Card Directly into Base CRM

Chances are that you have a stack of business cards sitting around, waiting to be entered into Base. Here’s a quick way to get those cards into Base, and all you have to do is take a picture with your phone.

Lauren Funk

Lauren Funk

May 14, 2014

5 Indispensable Tools That Complement Base CRM

Zendesk Sell News

5 Indispensable Tools That Complement Base CRM

It’s common for active sales reps to use a suite of programs and devices to stay at the top of their game. What’s uncommon is for a CRM to complement and integrate with so many of them.

Lauren Funk

Lauren Funk

May 13, 2014

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