• 3 Steps to Start Transforming Sales from an Art into a Science

    Blog_Art vs Science of SalesAs the age-old adage “the art of sales” conveys, sales success has traditionally been considered a game of skill honed by sales veterans over years of deals won and lost. But with the continued rise of big data and real-time analytics, businesses are beginning to ask themselves: how can the art of sales be scaled, quantified and refined?

    Just as marketers are no longer measured by the cleverness of an ad campaign but by its associated cost per lead and conversion rate, sales must forgo gut feelings and educated guesses in favor of processes that are repeatable, measurable and insightful. Let’s take a look at three ways that your business can start adopting a more scientific approach to sales. (more…)

  • Fully Integrated Web Forms with Base + Launchcloud Integration


    One of the biggest challenges for online businesses today is capturing leads and managing paperwork with field teams. Whether it’s on your website or out in the field, capturing leads is a challenge that every successful business learns to master. Launchcloud is working to make this better and used our API to bring a new approach to data collection. Launchcloud is a mobile form-building tool that lets you create, customize and test web forms. They’ve just rolled out a brand new integration with Base that makes data capture easier for field reps, and we’re excited to have our customers give it a try.


  • 8 Habits of Quota Hitting Account Execs

    Climb To The Top

    While it might feel like the stars need to perfectly align for an AE or SDR to consistently hit their goal, there are strategies and habits that can set them up for success. TOPO estimates 83.4% of SDRs fail to consistently hit quota each month meaning roughly 8/10 sales reps fail to meet the expectations set for them. We need to change that, and I’m not talking about reducing the quota! Take a page out of the top performing sales reps’ book and make these habits part of your daily routine. Quota attainment will become a regular occurrence in no time. (more…)

  • How To Build A Metric Driven Sales Team


    Ask anyone who’s had a hand in building a sales team from the ground up and they will be the first to tell you that it’s no small feat. Now, lets talk about building a metric driven sales team that operates like a well oiled machine. Some will say it’s impossible!

    Today we’re releasing a brand new ebook, How To Build A Metric Driven Sales Team, to make that challenge a little easier. This eBook picks up where our extremely popular Sales Metric Cheat Sheet left off and serves as an actionable resource for adding metrics into your sales process.

    Do you know what to do when your BDRs can’t keep up with the incoming leads? Do you know how to calculate the lead and deal capacity for your Account Executives? Download our latest ebook to get these answers and more.

    Get this eBook here. Once you have a chance to read it, let me know what you think in the comments below! (more…)

  • The 4 Step Sales Checkup – Start The Year Right


    The holidays can be a roller coaster for sales reps. One week it’s impossible to get anyone on the phone and the next week the phone doesn’t stop ringing. When things slow down at the office, it’s the perfect time to perform a quick 4 step sales checkup. This quick checkup will help you kick off the new year on the right track. I’ve outlined some key indicators that you’ll want to keep track of. Improvements in these areas will have a direct impact on the bottom line. (more…)

  • Introducing a Brand New Guide for Evaluating Mobile CRMs


    Here at Base, we’ve come to learn a thing or two about what it takes to create a killer mobile selling experience. In fact, we’ve learned so much through our own experiences that we’ve become experts in mobile sales. And so we decided it was about time to share our treasure trove of knowledge with you all.

    In our latest ebook, Choosing the Right Mobile CRM for Your Team, we offer some expert tips and tricks for evaluating and strategically finding the best mobile CRMs. If you’re looking to build a mobile sales team, this ebook is an absolute must.


  • $30 Million and The Dawn Of The Sales Platform


    September was a big month here at Base when we announced our $30 million funding round. For those who didn’t see it, Heather Clancy wrote a great piece in Fortune about the round, but I wanted to dig in a little deeper and share what it means for you, our customer.

    “It’s ok.” That is often the first response you’d get from a sales professional once you ask them what they think of their company’s CRM system. Most likely, if you press a little further, you are actually more likely to hear a series of profanities that’ll end with “but we must use it or we don’t get our commission.”

    There’s a reason for that. CRM software didn’t change much over the last 20 years. Sure, it is in the “cloud” now. It is also better integrated with other software products. Still, the core product and capabilities remained the same since the days of Siebel Systems back in the mid nineties. (more…)

  • Forecast 2015 Videos Are Here!

    We can’t believe it’s already been two weeks since Forecast 2015! Big shout out to all of our speakers for putting on some amazing presentations and panels. We’ve had a lot of requests for videos highlighting the days events, both from attendees and general sales enthusiasts and we’re very excited to share them with you today. So if you weren’t able to attend this year’s conference, or just happened to miss a session, here’s your chance to catch up. Take a look at the videos below to relive all of the magic from this year’s remarkable conference.


    Uzi Shmilovici, Base CEO: Welcome and Introduction



  • That’s a wrap – Takeaways from Forecast 2015


    First of all, a big thank you from all of us at Base to everyone who came to the Forecast Sales Conference last week in SF! It was great to hear about the latest developments in sales, and to learn from the top thought-leaders from every point on the sales spectrum. If you were unable to attend this year’s conference, check out what people thought at #Forecast2015 and keep reading as I break down the highlights of the day.


  • Why every sales team needs a Sales Data Scientist


    I have hacked with engineers, worked with marketers, rubbed shoulders with designers. But, working with sales teams, I have learned how different their world could be. While most other hats, require you to work on bits and bytes, sales teams work primarily with people, which makes it all the more challenging and that much more exciting!

    A day in the life of a sales rep involves – emails, calls, screen-shares, meetings, calendar invites for more meetings, notes, follow ups, prospects, research, due-diligence, wrap-ups, products fits, up-sell & cros-sell, demos, quotes, negotiations, discounts, filling goals, checking quotas, commits, refining forecasts – all for one opportunity. Now repeat that over and over, every day. (more…)