• Introducing a Brand New Guide for Evaluating Mobile CRMs


    Here at Base, we’ve come to learn a thing or two about what it takes to create a killer mobile selling experience. In fact, we’ve learned so much through our own experiences that we’ve become experts in mobile sales. And so we decided it was about time to share our treasure trove of knowledge with you all.

    In our latest ebook, Choosing the Right Mobile CRM for Your Team, we offer some expert tips and tricks for evaluating and strategically finding the best mobile CRMs. If you’re looking to build a mobile sales team, this ebook is an absolute must.


  • $30 Million and The Dawn Of The Sales Platform


    September was a big month here at Base when we announced our $30 million funding round. For those who didn’t see it, Heather Clancy wrote a great piece in Fortune about the round, but I wanted to dig in a little deeper and share what it means for you, our customer.

    “It’s ok.” That is often the first response you’d get from a sales professional once you ask them what they think of their company’s CRM system. Most likely, if you press a little further, you are actually more likely to hear a series of profanities that’ll end with “but we must use it or we don’t get our commission.”

    There’s a reason for that. CRM software didn’t change much over the last 20 years. Sure, it is in the “cloud” now. It is also better integrated with other software products. Still, the core product and capabilities remained the same since the days of Siebel Systems back in the mid nineties. (more…)

  • Forecast 2015 Videos Are Here!

    We can’t believe it’s already been two weeks since Forecast 2015! Big shout out to all of our speakers for putting on some amazing presentations and panels. We’ve had a lot of requests for videos highlighting the days events, both from attendees and general sales enthusiasts and we’re very excited to share them with you today. So if you weren’t able to attend this year’s conference, or just happened to miss a session, here’s your chance to catch up. Take a look at the videos below to relive all of the magic from this year’s remarkable conference.


    Uzi Shmilovici, Base CEO: Welcome and Introduction



  • That’s a wrap – Takeaways from Forecast 2015


    First of all, a big thank you from all of us at Base to everyone who came to the Forecast Sales Conference last week in SF! It was great to hear about the latest developments in sales, and to learn from the top thought-leaders from every point on the sales spectrum. If you were unable to attend this year’s conference, check out what people thought at #Forecast2015 and keep reading as I break down the highlights of the day.


  • Why every sales team needs a Sales Data Scientist


    I have hacked with engineers, worked with marketers, rubbed shoulders with designers. But, working with sales teams, I have learned how different their world could be. While most other hats, require you to work on bits and bytes, sales teams work primarily with people, which makes it all the more challenging and that much more exciting!

    A day in the life of a sales rep involves – emails, calls, screen-shares, meetings, calendar invites for more meetings, notes, follow ups, prospects, research, due-diligence, wrap-ups, products fits, up-sell & cros-sell, demos, quotes, negotiations, discounts, filling goals, checking quotas, commits, refining forecasts – all for one opportunity. Now repeat that over and over, every day. (more…)

  • Watch out Windy City, the top Inside Sales Experts are headed your way


    In two weeks we’ll be packing our bags and heading to Chicago as a sponsor of this year’s 7th Annual AA-ISP Inside Sales Leadership Summit taking place April 21st and 22nd. The upcoming Leadership Summit is a golden hub for Inside Sales Leaders looking to network, engage and learn from the best in the business. (more…)

  • 9 Easy Ways to Hone Your Lead Scoring Today

    Hone your lead scoringEvery salesperson wants hot leads that are easy to develop and easy to close. Many companies develop lead scoring formulas to identify leads as “hot” or “not” using the BANT (Budget, Authority, Need and Timeframe) model.

    Potential customers accessing your corporate website may volunteer BANT information (like through a signup form), and reliable BANT typically emerges during conversations with the potential customer, after a salesperson has contacted them.

    Yet while BANT is useful for opportunities already in the pipeline, vendors must be able to identify hot sales leads based upon 1) publicly available data about the prospect and 2) how well that data matches up to the experience and capability of the sales team.

    With that in mind, nine criteria must be weighed when building a lead scoring formula:


  • 3 Things You Can Do Tomorrow to Increase Sales

    Increase sales

    What if you could increase sales without hiring new reps or spending any more money? More specifically, what if you could boost your revenues by analyzing your sales pipeline and applying a set of simple strategies?

    We’re glad you asked, because we have some answers. (more…)

  • 7 Elements of Kick-Ass High Performance Sales Teams

    high performance sales team quote

    Here’s a question we obsess over here at Base: “How do great sales leaders build high performance sales teams?” 

    To find the answer, I met with dozens of successful sales leaders. My goal was to learn how they run their sales teams to drive explosive growth for their companies.

    As I met more and more leaders, some very clear patterns emerged. Here are the 7 elements that those high performance sales teams share:



  • Lead Tracking: 6 Ways Sales Teams Track Leads More Effectively

    Lead trackingLead tracking is a vital component of every sales organization. Without a proven lead tracking strategy, it can be near impossible to understand the status of each lead, forecast overall sales and calculate the ROI of each campaign.

    But tracking leads effectively can be intimidating, right? It’s not just about wrapping your arms around the sheer volume of deals your team is working on – you have to coach them along the way and make sure they’re following the process outlined by your business. And doing all of this can take hours (or days, or weeks) more than you have time for. (more…)