As a business, you have to make every dollar do double- and triple-duty. With budget cuts and push backs, any purchase has to be an investment that will yield a big reward in the long run.
This requisite frugal attitude means that many businesses – small business in particular – use filing cabinets, notebooks and pens, and a few Excel spreadsheets to track all their clients, deals, and sales. These companies may think they can’t afford a CRM, or that their current system is “working fine”. But in today’s environment where one bad customer or client review can rock your business, they can’t afford not to have one!
If you want to take your business to the next level, you may find that a CRM is a much-needed step up for your team. Here are a few ways that the right software is an important investment that your company shouldn’t go without.