• Introducing Base’s HubSpot Integration

    hubb

    Today we’re introducing our brand new HubSpot integration for all enterprise users to tighten the bond between marketing and sales. Marketing and sales have a love-hate relationship – it’s a common assumption that holds true for many teams. However, the most successful companies will emphasize that in order to build a powerful sales machine, you need alignment between your marketing and sales teams. Base is taking steps to change this relationship into one that is mutually beneficial. Our new HubSpot integration creates a seamless flow of information between sales and marketing. The integration allows reps to see deep details on marketing activities within Base and allows managers to understand which marketing sources are producing sales success.

    If you’re not familiar with HubSpot, it’s a centralized marketing hub that helps inbound marketing teams attract prospects and convert leads. Basically, it lets your marketing team nurture leads through email engagement, blogs, etc., so that they’re in an optimal place once they meet a BDR. So what does Base’s latest integration entail and how can it benefit your business?

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  • Introducing Apollo, the First Sales Science Platform

    Apollo Shot

    At Base’s annual Forecast sales conference last week, Base CEO and Co-founder, Uzi Shmilovici, took the stage to introduce Base’s new sales science platform, Apollo.

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  • The #1 Mobile Sales App For Android Gets A Makeover

    mobile sales app base

    Android users rejoice, today we’re rolling out a brand new mobile sales experience built from the ground up with the latest Google material design principles.

    The all new application is replacing a fragmented mobile experience to align with the latest Android operating systems. You’ll now notice a consistent experience across all Android applications.

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  • Introducing Sales Activity Reports

    Introducing Sales Activity Reports

    Today we’re releasing a new set of sales activity reports to help frontline managers get a clear picture of team progress. With these new activity reports, sales managers will be able to identify activity trends and evaluate performance over time. All of the activity is seamlessly tracked in the background, so there’s no interruptions into the sales rep’s day. Here’s a breakdown of everything that’s new. (more…)


  • Multiple Sales Pipelines Now Available

    Multiple Sales Pipelines

    Today we’re excited to announce the release of one of our all-time most requested features, Multiple Sales Pipelines. This release will allow Enterprise customers to create an unlimited number of sales pipelines, complete with reporting and permissions. Businesses with multiple sales processes no longer need to adopt a one size fits all mentality. New sales pipelines can be added by admins from the deal settings by clicking on add pipeline. Take a look below to see everything that’s new. (more…)


  • 5 Ways to Optimize Your Sales Process With Email [Webinar Recap]

    5 Ways To Optimize The Sales Process With Email

    Last month I hosted a webinar where I covered my top 5 ways to optimize your sales process. At the webinar, we went beyond looking at features and actually discussed how the features can fit into your business processes. Email is a critical tool for sales reps and when used correctly, it can produce some serious ROI. However, if you’re simply using email for basic back and forth communication, there’s room for improvement. Watch the webinar below to see what we covered. Happy Selling! (more…)


  • Smart Links Connect Base to Limitless Possibilities

    smart links

    Big things come in small packages and our new Smart Links are no exception. Smart Links allow you to create unique dynamic links to outside applications with information from Leads, Contacts or Deals. The links can be populated with unique data allowing you do a quick google search, create an invoice, or even compose a tweet; all with a single click. This functionality is available on all plans and there’s no limit to how many links can be created.

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  • Updated Dashboard Deal Insights

    dashboard-deal-insights

    Today we’re releasing a new set of dashboard deal insights to give you deeper visibility into what’s going on in your Base account. The dashboard deal insights allow you to see a detailed list of team deal load, sales progress, and recent deal activity. We’re also adding the following levels of visibility for managers:

    • My Deals
    • My Team’s Deals**
    • All visible Deals

    **At the sales rep level, ‘My Team’s Deals’ isn’t an option.

    Adding Upcoming Appointments

    We’ve also added upcoming appointments to the dashboard to keep you on top of your day. The upcoming appointments can be found at the bottom right corner of the dashboard below tasks. See an example below. Enjoy!

    upcoming-appointments


  • New Communication Smart List Keeps You In Touch With Prospects and Customers

    My Communication Smart List

    When you get busy, things fall through the cracks. And if you’re using a traditional email client, it’s not easy to figure out who you’re losing touch with. The communication smart list in Base makes it easy to keep tabs on all your communication and never miss a follow up. The communication smart list is a powerful new smart list that tracks all your communication automatically.

    Whether you’re trying to stay in contact with leads, contacts, or deals – your communication smart list and the new smart list columns show you how long you’ve been waiting for a response, who you haven’t responded to yet and last outgoing email to a lead or contact. (more…)


  • Base Now Available In Portuguese and French

    base-languages

    Back in August we announced that we were launching Base in English, Spanish, Polish and Dutch. Today we’re pleased to announce that French and Portuguese translations are now available. As usual, the language is set at the user level, meaning that you can use Base in English while a coworker can use Base in French.

    How to switch language in Base

    1. In settings, navigate to the Profile
    2. Under Profile, select the language you’d like to use
    3. Start selling in your language!