• Powerful New Filters Keep Your Data Clean


    Say no to incomplete data. Today, Base is introducing powerful new filters for smart lists that help you identify incomplete data. The new filter options for smart lists allow you to filter your data and only display leads, contacts or deals that are missing certain fields. Previously, it was impossible to find records with incomplete data in Base.

    I’ve been playing with these filters internally for a few days now. Here are some of the ways I’ve used the new filters. (more…)

  • Global Expansion: Base Now Available In 3 New Languages

    Hola! Hallo! We’re fortunate to have customers from around the world. Ever since we first launched Base, there’s been one persistent question, “When will Base be offered in different languages?” We’ve even had customers offer to assist with the translations!

    We’re excited to announce that starting today, you can use Base in English, Spanish, Polish and Dutch. (more…)

  • Sales Sentiment For Email Is Now Available on Mobile

    Mobile Email Sentiment

    A few months ago we released Sales Sentiment Analysis for Email, an amazing feature courtesy of our Big Data team that uses artificial intelligence to alert you of negative sentiments in your emails. It’s a real game-changer in the world of sales and we’ve received an amazing response from our customers. But up until now, you were only notified about emails with negative sentiment on the web version of Base. Shouldn’t you know when a deal is at risk even when you’re away from your desk? We think you should. That’s why we’re excited to announce that Email Sentiment Analysis will now be available on mobile for every Base customer. When you enable sentiment notifications, you’ll get mobile alerts about emails with negative sentiment, allowing you to jump in and save your deals anytime, anywhere.


  • Unlimited Stages In Your Sales Pipeline

    unlimited sales stages

    Here at Base, we’re fortunate to have the opportunity to work with a wide variety of customers in all different industries. Through the years, one thing has become clear, different businesses have different sales processes, and some businesses need more than the 10 sales stages that we offer in Base. We’re putting an end to that.  (more…)

  • Announcing Multiple Saved Smart Lists

    multiple smart lists

    Earlier this year we introduced Smart Lists and it has quickly become one of the most popular features in Base. However, since the initial release, there’s been one common gripe, one smart list just doesn’t cut it! We hear you loud and clear, and as fellow smart list users, we couldn’t agree more. You’re now able to save multiple Smart Lists for leads, contacts and deals in Base. (more…)

  • That’s a wrap – Takeaways from Forecast 2015


    First of all, a big thank you from all of us at Base to everyone who came to the Forecast Sales Conference last week in SF! It was great to hear about the latest developments in sales, and to learn from the top thought-leaders from every point on the sales spectrum. If you were unable to attend this year’s conference, check out what people thought at #Forecast2015 and keep reading as I break down the highlights of the day.


  • Set Bias Aside With Base Data-Driven Sales Forecasting

    data driven forecasting

    It’s hard to believe that three years has passed since we introduced Sales Forecasting, a premium feature for our Professional and Enterprise customers. Since then we’ve been working hard to improve the accuracy of Forecasts and remove the subjectivity from the forecasting process. Today, our Big Data team is proud to introduce two revolutionary Sales Forecasting features: Intelligent Close Date and Intelligent Win Likelihood. These intelligent forecasting features aim to help you and your team create objective data-driven forecasts.

    There’s no question that Sales Forecasting brings new insights into your business’ future. Now, Base uses intelligence and your past history to more accurately predict close dates and win likelihoods. This added perception gives your reps and managers just the edge they need to objectively predict win likelihood and estimated close dates.


  • 5 Things to Expect at Forecast 2015


    Forecast is less than a week away. That means you only have to wait a few more days before the sales conference of the year kicks into full gear! And while it’s true that good things come to those who wait we don’t want to just leave you wondering. We know you’re excited to see what we have in store for you, so here’s a little teaser of five things you can expect to see at Forecast. 


  • Meet Your New, Smarter Sales Funnel Report

    Base Funnel Report

    Today we’re releasing advanced drill-down for the Funnel Report, making one of the most useful reports even more powerful!

    Whenever someone asks about reporting in Base, the Funnel Report is always the first report I mention. On the surface, it’s a simple report that shows how leads and deals are moving through your sales pipeline, but don’t let the simplicity fool you. With just a quick glance, the Funnel Report shows you the biggest areas for improvement in your business. Today’s release makes the Funnel Report even more actionable as you can now see the exact deals that are causing problems in your sales pipeline, rather than simply knowing an area in the sales pipeline that is causing trouble.

    The story behind the numbers

    With the Funnel Report, I can see the number of deals that have passed through a specific sales stage during any given period. When I switch to the data view, I can see each and every deal that passed through the sales stage as well as the deal’s value, current stage, and owner. Toggle between chart view and data view at the top of your reports dashboard.

    Enjoy the new Funnel Report and let us know what you think in the comments below. Happy Selling!

  • Zenefits CEO Parker Conrad added to Forecast lineup and Agenda Announced

    Forecast 2015 is just a few weeks away, and the anticipation is building! We’re thrilled to share two big announcements with you: the agenda for this year’s conference has been released on our website, and we’ve added some great new speakers to our lineup.

    Forecast 2015 is all about learning from the most relevant sales innovators and business moguls. We’ve scheduled talks on everything from the science of sales to what it takes to build a sales machine because we want to make sure that you walk away knowing something of real value. Check out all the details and see what we have planned on forecast2015.com.