• Base Launches Visits For Mobile Sales Teams


    As a field sales rep it can be challenging to track canvassing outcomes and progress on-the-go. What’s more, outside sales managers often suffer from lack of visibility when it comes to their teams’ activities. This is why we’re introducing Visits, a new way for Base customers to more effectively manage and measure mobile sales teams’ door-to-door activities and outcomes. (more…)

  • Introducing the New & Improved Base Sales Resource Center!


    After weeks of hard work and preparation, we at Base are excited to reveal our new and improved sales resource center! The new center is designed to highlight our most recent and relevant content aimed at helping sales teams become more productive, data-driven and successful. (more…)

  • Save Time & Boost Productivity with Editable Smart Lists


    At Base, we’re always searching for additional ways to help sales teams do more in less time, so we’re excited to announce that we have launched the ability for Base customers to edit leads, contacts and deals directly within Smart Lists. (more…)

  • Collecting Unqualified Reasons in Base

    Unqualified Deals Blog ScreenshotAs part of our mission to help sales teams collect more data and gain deeper insight into performance, we’ve released the ability for admins to require unqualified lead and deal reasons. (more…)

  • Expanding the Base Valued Partner Program


    Base Valued Partners rejoice! After nearly tripling in size in the last year, we’re rolling out some long-awaited improvements to the Base Valued Partner Program to make life easier for both new and existing partners.

    Starting today, you’ll have access to a shiny new portal where you can track your prospects and commissions – helping you understand which sources and prospects are bringing you the most revenue.


  • New Email Course: The Science of Sales 101


    The world’s fastest-growing B2B companies are pulling away from the competition. The explosive success of sales productivity tools in recent years has enabled top sales reps to close more deals than ever before, but sales leaders are faced with a dizzying array of decisions:

    How early in the buyer’s journey should a rep reach out to a prospect?
    Should we reinvest in our most successful verticals, or build teams to go after new ones?
    How much time should reps spend closing new businesses, and how much time should they spend trying to upsell existing clients?


  • Base + Zendesk Integration – Faster Resolutions and Improved Customer Satisfaction

    Customer satisfaction is not a 9 to 5 job; it’s an ongoing commitment to faster resolutions and better conversations. Today we’re introducing the Base + Zendesk integration to bring sales and support teams closer to their customers. This integration makes it possible to view Zendesk cases directly within Base, and it’s available to all Professional and Enterprise Base customers.


  • New Lead Scoring Controls to Find the Best Leads for Your Business


    Today, we’re introducing a powerful new set of scoring tools to help you prioritize leads and deals in Base. The new set of scoring tools, available on the Enterprise edition, includes 15 fields for lead scoring and new logic for building advanced expressions. With these new tools and logic, it’s now possible to build complex scoring algorithms without touching a single line of code. Having scoring in place focuses your BDRs and AEs on the leads and deals that are the best fit for your business. (more…)

  • Customer Spotlight: Expensify

    Expensify LogoFounded in 2008, Expensify is a San Francisco-based financial services company that provides an online expense management service for customers worldwide. Given the market need for a better expense reporting solution, Expensify has been experiencing massive growth in product adoption, revenue and headcount. In fact, based on 2014 revenue, Expensify was recognized as the fastest growing ERP software in the world. In light of this growth, Jason Mills, Head of Sales at Expensify, was tasked with building the Expensify sales team from the ground-up—but that’s only where his work began. (more…)

  • Introducing Base’s HubSpot Integration


    Today we’re introducing our brand new HubSpot integration for all enterprise users to tighten the bond between marketing and sales. Marketing and sales have a love-hate relationship – it’s a common assumption that holds true for many teams. However, the most successful companies will emphasize that in order to build a powerful sales machine, you need alignment between your marketing and sales teams. Base is taking steps to change this relationship into one that is mutually beneficial. Our new HubSpot integration creates a seamless flow of information between sales and marketing. The integration allows reps to see deep details on marketing activities within Base and allows managers to understand which marketing sources are producing sales success.

    If you’re not familiar with HubSpot, it’s a centralized marketing hub that helps inbound marketing teams attract prospects and convert leads. Basically, it lets your marketing team nurture leads through email engagement, blogs, etc., so that they’re in an optimal place once they meet a BDR. So what does Base’s latest integration entail and how can it benefit your business?