• Base Launches Appointments for Easy Scheduling

    base appointments

    Base is making it easier to schedule and track appointments with customers. We’re pleased to introduce Base Appointments. Use Appointments on your phone, tablet or computer to schedule meetings, send invitations and track meeting history with your customers. Next time you log into your Base account, you will notice a new tab at the top of your screen with today’s date. This calendar will display all of your appointments and tasks with due dates. (more…)


  • Introducing Scoring for Leads and Deals in Base

    Today, we’re rolling out Scoring for Leads and Deals in Base Enterprise, as part of our mission to bring you intelligent business software that helps your team make the most informed decisions possible.

    Scoring rates your Leads and Deals based on what’s important to your organization, and can save your team significant amounts of time by prioritizing opportunities that are good fits for your business.

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  • Base Introduces Accounts To Help You Stay Connected To Current Clients

    Today, we’re excited to kick off Accounts in Base, a function that will serve as a key building block for more experiences that help you manage customers after you’ve closed the deal. As we continue to develop Accounts over the next year, you’ll benefit from an additional layer of features that will help you build and nurture your key customer relationships.

    For our current customers, when you log into Base, you will notice that you now have the ability to manually designate Contacts or Companies as an Account. Base will also automatically mark a Contact or Company as an Account if they are attached to a Deal.

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  • We Raised $15M To Fix Business Software – What It Means For You

    Last week we announced a fresh $15M round of funding and I wanted to take the opportunity to share a bit more about our vision.

    Everything we do at Base stems from a strong fundamental belief that business software is broken. It’s served us well so far, but failed to take advantage of the unprecedented computing breakthroughs we experienced over the last several years.

    ACT v Salesforce

    There are specifically two transformational forces that will forever change how we use software at work:

    1. Mobility – you don’t need me to tell you that tablets are outselling PCs. You knew that already. Here’s our bet: 10 years from now, there will be no PCs at work. Ultra thin, light and powerful tablets will be carried by every information worker. Those tablets will seamlessly connect with your screen at the office and other peripherals upon need.

    But there’s much more to mobility than simply being able to carry a powerful computer around. It also introduces a new form of interaction and provides us with an unparalleled opportunity to rethink user interfaces and move away from the archaic concepts that we used on the web to extremely contextual and intelligent interfaces.

    2. Intelligence – let’s talk about the overused and overhyped “Big Data” buzzword. I really like Dan Ariely’s quote here:

    Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…“.

    There is an extremely small number of companies that get big data right. We made it our mission to be one of those companies. Data is extremely powerful and with power comes great responsibility. Hence, it is critical to understand and interpret data correctly. We’re not revealing our plans here just yet but I can only say that we plan to stun our customers with the level of insight we will provide them right out of the box, like the sales duration analysis report you won’t find in any other product.

    How are we building Base? Well, when we set out to build Base, we knew that the end goal for us was to build the new interface for business software. We could opt in for the “easy path” and build that on top of the Salesforce platform. But that would be like trying to invent a new type of car by taking another car and replacing the engine with a battery. Not a good idea. Turns out that you have to start from scratch and rethink the entire stack, from the infrastructure to the application layer to the interfaces and eventually to the way you market and sell this new type of software.

    The problem with the existing stack is that it is not future ready and cannot be amended to be. You can patch it, put a lipstick on it, market and sell it as such, but it is nearly impossible to actually “re-platform” it. At some point, the incumbent’s customers and prospects understand that the platform is not future ready and are not willing to take the risk of getting stuck with old business technology several years down the road. That’s when the tipping point occurs. Base is opening that gap, step by step, ferociously.

    Like any work of value, building an entire integrated experience is significantly harder and requires a lot more effort and time. That’s why we’re hiring like crazy for product and have built a big engineering team at such an early stage.

    We’re on a mission. We have an unstoppable team, more resources and even more great partners onboard to go execute on that ambitious vision.

    We want to thank all of our customers and supporters. We’re doing it for you, we couldn’t do it without you and we’re thrilled to have you with us on this journey.


  • Send and Receive SMS Messages from Base

    send sms from web or mobile

    Whether by phone, email or text, the need to track communication with your customers is critical to managing your relationships. Today, we’re happy to announce that you can send and receive SMS messages from Base. Just like email and phone calls, text messages are contextually tracked and logged to Leads, Contacts and Deals. When you look at a contact card, you will see any emails, texts or phone calls exchanged with that person.

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  • Base Releases Customized Lead Capture Forms

    base lead capture form

    Create a customized lead capture form to send Leads from your website to Base.

    Connecting Base to your website gets a whole lot easier today, with our new Lead capture form with custom fields. The form is connected to Base so every time someone fills out the form you are notified real-time and the Lead is created automatically.

    We’ve seen customers get creative in the past using services like Wufoo to build forms, and then connecting them to Base via Zapier. The madness ends today.

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  • Base Email for iOS is here

    mobile sales email for ios

    Last week, Android users had the chance to sync email to their mobile device. This week, it’s iOS users turn. Mobile email is now available for all Base iPhone and iPad users. 

    With this new release, you now have access to focused work email, everywhere you go. Emails sent from Base will include statuses so you can see if and when an email is opened.

    Additionally, Leads, Contacts and Deals are contextually marked so you know if there are unread emails or incomplete tasks. For the complete details on these new updates, click here.

    Update to the latest version of Base for iOS to start using Email in Base.

    If you’re not yet a Base user, but want to try mobile email for iOS, sign up for a no-risk free trial here.

    Want to learn more about mobile email in Base? Check out this video:


  • Hello Base, Goodbye Highrise – New Importer Released

    Import from highrise

    Since 37signals announced that they would be halting production of Highrise and Campfire to focus solely on Basecamp, many Highrise customers have wandered over to Base. Welcome, ex-Highrisers! Last week, we blogged about the challenges of migrating data and how we aim to make that experience as pleasant as possible. Today we’re introducing a new and improved Highrise importer that makes moving to Base from Highrise a snap.  (more…)


  • Import Dropdown Custom Fields with Base

    Import dropdown options

    Any time you’re moving your data from one system to another, it can be a challenge. Here at Base, we’re trying to make that a little easier for you. Starting today, you can map imported data to dropdown custom fields. (more…)


  • Base Email for Android is here

    base email for android

    We’ve been working hard to bring Base email to mobile devices. Starting today, Android users can sync their email with Base.

    Base email syncs with your mailbox and automatically matches communication with your Leads, Contacts and Deals so you can see the big picture. No matter where you send email from (the web, another app, your tablet) Base will capture all of your communication and display it in one easy to understand feed.

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