In a social world, sales enablement has become about using social media to help bridge the gap between sales strategy and sales execution.
As defined by Brainshark, sales enablement is “a systematic approach to helping reps prepare for customer interactions, engage effectively with their audiences, and advance sales opportunities to close.”
It’s a definition that every marketer should be very familiar with.
After all, sales enablement is often thought of as a marketing task. As modern marketers, one of our primary responsibilities (one that continues to take on increasing importance) is helping find, qualify, and pass off leads to salespeople and ensuring that they have the tools they need to close them. As the buying process moves online, this important marketing activity is increasingly involving social media.