Managing customer data is a hot topic. According to a recent article in the LA Times, consumer data is arguably the single most valuable commodity in the corporate world and needs to be treated and safeguarded as such.
A sales team handles a large volume of data, and to be successful, it needs to be able to take charge of that information. Conscientious control of customer data doesn’t need to be an impossible challenge. With just a little forethought, your sales team and your company can start being smart data owners. Here’s a list of 7 ways you can effectively manage your customer data.