What’s on the Agenda for Forecast 2017

With just over a month to go until this year’s Forecast sales conference, we at Base are busy putting the finishing touches on our venue (hello, Palace of Fine Arts!), menu (you will NOT be hungry) and speaker lineup (basically a who’s-who of sales).

And now, we’re excited to share our agenda! While there are still a couple of sessions TBD, the day is shaping up to be truly educational, insightful and memorable. Check out the schedule below!

Forecast 2017 Agenda

8:00am Registration & Breakfast

9:00am Welcome to Forecast
Base CEO and Co-founder Uzi Shmilovici kicks things off in this opening keynote chock-full of exciting announcements.

9:45am Fireside Chat: The Future of Customer Relationships
Mikkel Svane, CEO and Founder at Zendesk
Customer relationships matter more now than ever before. And for most companies, future revenue depends on those relationships lasting well beyond a single transaction. In this chat, Mikkel Svane will share how Zendesk has paved the way for the next generation of customer management and why it matters for your business.

10:15am Networking Coffee Break

10:30am Sales Leaders Tell All: Secrets from the Front Line
Moderator: Josh Bean, Director of Marketing at Base
Phil Quackenboss, Sales Director, Restaurant Vertical at Groupon
Stefan Feinberg, Director of Finance at Sinclair Broadcast Group

In this revealing panel, Base customers will share the tips, technologies and tactics that have helped up-level their sales strategies and landed their teams in the end zone.

11:00am Keynote to be Announced

11:30am Driving Rep Accountability through Data-Driven Coaching
Speakers To Be Announced
The most effective sales managers focus on creating a culture of rep accountability, wherein reps effectively manage and measure their own performance. This session explores how managers can empower reps like never before by providing strategic, data-driven coaching.

12:00pm Lunch

1:00pm Building & Scaling a Sales Machine
Jaimie Buss, VP Sales – Americas at Zendesk
Dali Rajic, Chief Revenue Officer at AppDynamics

Experts Jaimie and Dali discuss their roles in enabling rapid headcount growth and lessons on how to hire, organize and incentivize a growing sales team from the ground up.

1:30pm Structuring Your Sales Process for Predictable Revenue
Aron Placencia, Co-Founder at Predictable University
A good sales process is the backbone of every successful sales organization. Co-founder and Lead Instructor of Predictable University Aron Placencia offers actionable advice for building a sales process that helps teams generate more leads, increase productivity and ultimately reach their goals.

2:00pm Networking Coffee Break

2:30pm Optimizing Sales Ops with Sales Science Best Practices
Pete Kazanjy, Founder of Modern Sales Pro
Sales operations is one of the youngest roles in any sales organization, but with the on-going growth of data and technology, it’s evolving at lightning speed. And now, with the rise of the Science of Sales, sales operations has a more scalable and reliable way to measure and maximize performance than ever before.

3:00pm Start Building the Sales Stack of the Future
David Cancel, CEO at Drift
Forward-thinking organizations are adopting client-focused technologies that streamline the customer journey across touchpoints. Learn how to build a sales stack that enables sales teams to better understand and interact with customers and prospects, as well as collaborate cross-functionally with other key departments.

3:30pm To Be Announced

4:00pm Closing Keynote
Base CEO and Co-founder Uzi Shmilovici closes out the day with a special surprise guest!

5:00pm Happy Hour(s)

Sales Science Certification Workshop

This year, we are also excited to offer the first-ever sales science certification workshop, designed to help participants start generating data-driven and prescriptive sales insights. Check out the agenda for this three-part, three-hour workshop below!

10:30am Part One
Rachel Serpa, Senior Content Marketing Manager at Base
Nikos Psaltopoulos, Head of Sales & Innovation at Brand Collective

Get acquainted with key sales science terminology and responsibilities. Hear how Brand Collective’s Head of Sales & Innovation, Nikos Psaltopoulos, uses sales science best practices to identify high-value customers and activities.

11:00am Part Two
Lindsey Bly, Senior Product Marketing Manager at Base
Learn how to effectively increase CRM usage in a way that drives data capture across your sales team. Next, take part in a hands-on exercise designed to help you formalize a sales process that is measurable, repeatable and scalable.

11:30am Part Three
Disha Shah, Senior Analytics & Operations Manager at Base
Rachel Serpa, Senior Content Marketing Manager at Base

Start building a sales data strategy rooted in the Scientific Method. Understand what data points to prioritize, ways to improve sales data quality and how to identify the sales reports you need to hold your team accountable.

Don’t Miss Out!

Tickets are limited, so be sure to register ASAP so that you don’t miss out. The next 50 people to register using the code FORECAST50 will get 50% off regular ticket prices!

Register Now.

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