We Raised $15M To Fix Business Software – What It Means For You

Last week we announced a fresh $15M round of funding and I wanted to take the opportunity to share a bit more about our vision.

Everything we do at Base stems from a strong fundamental belief that business software is broken. It’s served us well so far, but failed to take advantage of the unprecedented computing breakthroughs we experienced over the last several years.

ACT v Salesforce

There are specifically two transformational forces that will forever change how we use software at work:

1. Mobility – you don’t need me to tell you that tablets are outselling PCs. You knew that already. Here’s our bet: 10 years from now, there will be no PCs at work. Ultra thin, light and powerful tablets will be carried by every information worker. Those tablets will seamlessly connect with your screen at the office and other peripherals upon need.

But there’s much more to mobility than simply being able to carry a powerful computer around. It also introduces a new form of interaction and provides us with an unparalleled opportunity to rethink user interfaces and move away from the archaic concepts that we used on the web to extremely contextual and intelligent interfaces.

2. Intelligence – let’s talk about the overused and overhyped “Big Data” buzzword. I really like Dan Ariely’s quote here:

Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…“.

There is an extremely small number of companies that get big data right. We made it our mission to be one of those companies. Data is extremely powerful and with power comes great responsibility. Hence, it is critical to understand and interpret data correctly. We’re not revealing our plans here just yet but I can only say that we plan to stun our customers with the level of insight we will provide them right out of the box, like the sales duration analysis report you won’t find in any other product.

How are we building Base? Well, when we set out to build Base, we knew that the end goal for us was to build the new interface for business software. We could opt in for the “easy path” and build that on top of the Salesforce platform. But that would be like trying to invent a new type of car by taking another car and replacing the engine with a battery. Not a good idea. Turns out that you have to start from scratch and rethink the entire stack, from the infrastructure to the application layer to the interfaces and eventually to the way you market and sell this new type of software.

The problem with the existing stack is that it is not future ready and cannot be amended to be. You can patch it, put a lipstick on it, market and sell it as such, but it is nearly impossible to actually “re-platform” it. At some point, the incumbent’s customers and prospects understand that the platform is not future ready and are not willing to take the risk of getting stuck with old business technology several years down the road. That’s when the tipping point occurs. Base is opening that gap, step by step, ferociously.

Like any work of value, building an entire integrated experience is significantly harder and requires a lot more effort and time. That’s why we’re hiring like crazy for product and have built a big engineering team at such an early stage.

We’re on a mission. We have an unstoppable team, more resources and even more great partners onboard to go execute on that ambitious vision.

We want to thank all of our customers and supporters. We’re doing it for you, we couldn’t do it without you and we’re thrilled to have you with us on this journey.

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