The Sales Data You Don’t Know You’re Missing

Science of Sales

The Sales Data You Don’t Know You’re Missing

Most companies don’t realize that there are many small sales data fragments slipping through the cracks which can provide lucrative insight. Here's how to identify these silent signals of sales.

Rachel Serpa

Rachel Serpa

September 12, 2017

Customer Spotlight: Museum Hack

Customer Spotlight

Customer Spotlight: Museum Hack

Check out how Museum Hack doubled its year-over-year revenue with the help of Base's pipeline management tools and real-time visual sales reports.

Rachel Serpa

Rachel Serpa

August 11, 2017

3 Popular Sales Metrics That Are Totally Overrated

Science of Sales

3 Popular Sales Metrics That Are Totally Overrated

It might surprise you that, while being a data-driven sales leader is certainly worth the time and effort, there are a few popular numbers that you may be wasting your time crunching.

Rachel Serpa

Rachel Serpa

August 8, 2017

Are You There Sales? It’s Me, Data

Science of Sales

Are You There Sales? It’s Me, Data

Rather than selling on a wing and a prayer, here are just a few ways sales data can transform your sales from an artistic endeavor to a scalable and repeatable strategy.

Rachel Serpa

Rachel Serpa

July 13, 2017

Why Activity Metrics Are Killing Your Sales

Sales Performance

Why Activity Metrics Are Killing Your Sales

Just like data can drastically improve your sales, focusing on the wrong data points and metrics can absolutely kill your business. One type of metric that is commonly misused to the detriment of sales teams is activity metrics.

Rachel Serpa

Rachel Serpa

June 29, 2017

5 Bad Habits Stunting Your Sales Growth

Sales Performance

5 Bad Habits Stunting Your Sales Growth

We’re calling out five bad habits that you may or may not realize are stunting your sales growth, and how you can replace them with practices proven to improve your performance.

Rachel Serpa

Rachel Serpa

February 21, 2017

3 Critical Sales Metrics You May Have Overlooked

Sales Management

3 Critical Sales Metrics You May Have Overlooked

Discovering the right metrics for your team takes time and patience, and even the best data-driven sales leaders sometimes find that they’ve missed a key calculation along the way.

Rachel Serpa

Rachel Serpa

January 25, 2017

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