The Sales Data You Don’t Know You’re Missing

Science of Sales

The Sales Data You Don’t Know You’re Missing

Most companies don’t realize that there are many small sales data fragments slipping through the cracks which can provide lucrative insight. Here's how to identify these silent signals of sales.

Rachel Serpa

Rachel Serpa

September 12, 2017

Part 2: Why CRMs Should Be Designed for the End User

Sales Software

Part 2: Why CRMs Should Be Designed for the End User

There is a myriad of reasons to use a CRM that sales reps actually like. If you’re looking to invest in a new CRM, here are a few reasons why you need to find one that works best for your team.

Uzi Shmilovici

Uzi Shmilovici

March 2, 2017

3 Critical Sales Metrics You May Have Overlooked

Sales Management

3 Critical Sales Metrics You May Have Overlooked

Discovering the right metrics for your team takes time and patience, and even the best data-driven sales leaders sometimes find that they’ve missed a key calculation along the way.

Rachel Serpa

Rachel Serpa

January 25, 2017

Customer Spotlight: Groupon

Customer Spotlight

Customer Spotlight: Groupon

In search of a sales platform to help reps manage their days and sales leaders provide better coaching, Groupon made the decision to partner with Base, resulting in full user adoption and unprecedented pipeline visibility.

Rachel Serpa

Rachel Serpa

December 1, 2016

How to Extract Actionable Sales Insights from Unstructured Data

Science of Sales

How to Extract Actionable Sales Insights from Unstructured Data

More than 2.5 exabytes of data are created each day, but not all data is equal. We're examining two data types that are different but equally important when it comes to generating actionable sales insights: structured and unstructured.

Rachel Serpa

Rachel Serpa

November 16, 2016

The Evolution of Sales Intelligence

Science of Sales

The Evolution of Sales Intelligence

Imagine a mainframe computer from the 1960s. Despite its sheer size, we can now wear more data processing power on our wrists (hello, Apple Watch) than exists in this photo.

Rachel Serpa

Rachel Serpa

November 3, 2016

Understanding the New Metrics of Sales

Science of Sales

Understanding the New Metrics of Sales

A new set of sales metrics is emerging that enables sales leaders to not only gain a deeper understanding of their sales performance, but also to also identify the specific steps that can be taken to impact growth.

Rachel Serpa

Rachel Serpa

August 3, 2016

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