How To
Content marketing for sales: 6 ideas to address the bottom of the funnel
Improve bottom of the funnel sales content with these 6 content ideas including case studies, videos, and webinars!
Sales Performance
How to Create Sales Content That Converts
It’s been proven that, when done right, content can have a major impact throughout the buying cycle. Here are 5 important strategies to make sure that your company’s sales content is serving its purpose.
Sales Performance
How to Avoid Every Rep’s Worst Nightmare: The Pricing War
Once a pricing war starts, your discounts will just keep getting bigger until you’re the last, cheapest vendor standing. Here are three tips to help you avoid this nightmare before it begins.
Sales Performance
4 Reasons Sales Isn’t Using Content (And How to Fix It)
60-70% of content churned out by B2B marketing teams isn’t getting any play. So, what are some of the reasons why sales isn’t putting content to work, and what can you do about it?
Zendesk Sell News
The Top 10 Base Blogs of 2016
With 2017 fast approaching, we’re taking a look back at the year’s most popular and informative posts on the Base Blog. Here are the top 10 Base blogs of 2016!