5 Tips to Prioritize Your Hot Lead Outreach

Sales Performance

5 Tips to Prioritize Your Hot Lead Outreach

Throw your reps a life raft by providing the tools they need to prioritize outreach to the hottest leads and de-prioritize leads that are likely to waste their time.

Taylor Burke

Taylor Burke

April 19, 2017

Sales Folks, Are You Batman or a Beat Cop?

Sales Performance

Sales Folks, Are You Batman or a Beat Cop?

How do you quit wasting time patrolling and start using data to shine a light on the prospects and places where you can actually make a difference?

Rachel Serpa

Rachel Serpa

April 18, 2017

5 Primary Touchpoints That Define a Lead's Sales Readiness

Sales Performance

5 Primary Touchpoints That Define a Lead's Sales Readiness

How do you know when the time is right to follow up with a lead? The answer is hidden in a user's behavior - the interactions a lead has with your website, the pages that they view and the types of emails that they engage with.

Kevin Ho

September 22, 2016

How to Stop Spinning Your Wheels & Shorten Your Sales Cycle

Sales Performance

How to Stop Spinning Your Wheels & Shorten Your Sales Cycle

While time for evaluation, trial and decision making is certainly justified, especially when it comes to high dollar deals, most reps have experienced at least one sales cycle that simply felt never-ending.

Rachel Serpa

Rachel Serpa

September 7, 2016

How to Align Sales and Marketing with Science

Sales and Productivity

How to Align Sales and Marketing with Science

Sales and marketing are essentially two sides of the same coin. Without marketing, sales would lack leads to sell to and content to nurture and convert them.

Rachel Serpa

Rachel Serpa

July 14, 2016

Subscribe to the Baseline Blog

Be the first to hear about product updates, as well as sales, productivity and CRM strategies.