How to Conduct a Cohort Analysis for Lead Gen Optimization

Sales Performance

How to Conduct a Cohort Analysis for Lead Gen Optimization

Historical lead yield values often fail to reflect the current value of your lead generation efforts due to marketing changes or environmental shifts. This is where cohort analysis of pipeline and revenue development comes to the rescue.

Elliot Kolt

Elliot Kolt

December 6, 2016

Digging Into Lead Generation Channel Strategy

Sales Performance

Digging Into Lead Generation Channel Strategy

Your company is growing, your product is awesome, customers love it and churn is low. You’ve raised some substantial funding and are ready to accelerate your growth. Awesome - let’s dig in.

Elliot Kolt

Elliot Kolt

October 26, 2016

How To Build A Prospecting Script

Sales Management

How To Build A Prospecting Script

The following is a guest post from Craig Wortmann of Sales Engine, a tools and services firm dedicated to providing sales professionals with the knowledge, skills and discipline they need to be successful.

Craig Wortmann

October 5, 2016

5 Primary Touchpoints That Define a Lead's Sales Readiness

Sales Performance

5 Primary Touchpoints That Define a Lead's Sales Readiness

How do you know when the time is right to follow up with a lead? The answer is hidden in a user's behavior - the interactions a lead has with your website, the pages that they view and the types of emails that they engage with.

Kevin Ho

September 22, 2016

Sales Lead Generation: The Who, What and Where

Sales Performance

Sales Lead Generation: The Who, What and Where

So you want to grow your SaaS product’s revenue, and you need to get more leads for your sales team in order to continue your rapid growth trajectory. Just one problem: the leads aren’t coming your way.

Elliot Kolt

Elliot Kolt

September 14, 2016

Base Releases Customized Lead Capture Forms

Base News

Base Releases Customized Lead Capture Forms

Create a customized lead capture form to send Leads from your website to Base, so every time someone fills out the form you are notified in real-time and the Lead is created automatically.

Josh Bean

Josh Bean

March 24, 2014

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