How to Conduct a Cohort Analysis for Lead Gen Optimization

Sales Performance

How to Conduct a Cohort Analysis for Lead Gen Optimization

Historical lead yield values often fail to reflect the current value of your lead generation efforts due to marketing changes or environmental shifts. This is where cohort analysis of pipeline and revenue development comes to the rescue.

Elliot Kolt

Elliot Kolt

December 6, 2016

Digging Into Lead Generation Channel Strategy

Sales Performance

Digging Into Lead Generation Channel Strategy

Your company is growing, your product is awesome, customers love it and churn is low. You’ve raised some substantial funding and are ready to accelerate your growth. Awesome - let’s dig in.

Elliot Kolt

Elliot Kolt

October 26, 2016

Sales Lead Generation: The Who, What and Where

Sales Performance

Sales Lead Generation: The Who, What and Where

So you want to grow your SaaS product’s revenue, and you need to get more leads for your sales team in order to continue your rapid growth trajectory. Just one problem: the leads aren’t coming your way.

Elliot Kolt

Elliot Kolt

September 14, 2016

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