How to Align Sales and Marketing with Science

Sales and Productivity

How to Align Sales and Marketing with Science

Sales and marketing are essentially two sides of the same coin. Without marketing, sales would lack leads to sell to and content to nurture and convert them.

Rachel Serpa

Rachel Serpa

July 14, 2016

Introducing Base's HubSpot Integration

Zendesk Sell News

Introducing Base's HubSpot Integration

The Base and HubSpot integration allows reps to see deep details on marketing activities within Base and allows managers to understand which marketing sources are producing sales success.

Josh Bean

Josh Bean

June 23, 2016

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