Create a sales job description [free template]

It’s an exciting time for your company — your sales team is growing and you need to make new hires! The sales job description, if written correctly, helps ensure that the right people apply for your sales position. It also guides the rest of your hiring process. The more accurate your sales job description, the better your chances are of finding the right fit for the job and saving money on turnover costs.

No matter what sales position you’re hiring for, the structure of a sales job description is pretty much the same:

  • Company info
  • Title info
  • Summary objective
  • Qualifications
  • Job duties and responsibilities

However, the way you approach this structure makes all the difference. There are plenty of generic sales job descriptions flooding job boards. Make yours stand out with sections that are specific, creative, and related to the actual position.

To help you succeed with this process, we provide sales job description templates for a business development rep (entry-level sales position) and an account executive position (more tenured sales role). Each template covers the job brief, qualifications, and responsibilities. Use these templates as a jumping-off point to write your own descriptions and hire sales all-stars!

Business Development Job Description

business development rep

A business development rep (BDR) seeks to generate new business and convince potential customers to buy a product or service. They are also responsible for developing solid relationships with potential customers.

  • Common Responsibilities:
    • Generating and qualifying leads from calls, emails, and meetings
    • Presenting product/service to potential customers
    • Establishing long-term relationships with new businesses
  • Common Requirements:
    • Past experience with lead generation & qualification strategies
    • Excellent communication and negotiation skills
    • Proven ability to interact with new businesses

Take these responsibilities and requirements a step further and make them more specific to the position and your company:

Passionate about a career in sales? Looking for a doorway into one of the fastest-growing industries in the world (SaaS)? We are looking for entry-level Sales Representative professionals to join our growing team.

Our Inside Sales Representative role offers an environment to learn, practice, challenge, and establish a strong foundation that’s invaluable to your career. The focus is on supporting our sales teams with more leads, more closed deals, and more revenue. Your efforts directly give to Zendesk Sell’s top-line growth — providing you with a professional development path into a consultative selling, Account Executive position.

Why Zendesk Sell?

100% year-over-year growth for 6 straight years.
Recognized by Gartner as “Forward-thinking” in the SFA Magic Quadrant.
Disruptive strength in the enormous $36 billion CRM / SFA marketplace.


Qualifying and disqualifying inbound leads in a high-volume environment using calls, emails, and LinkedIn inmails.
Representing our brand as the first point of contact between Domestic and International C-level executives, decision makers, and influencers.
Building credibility and value in our solution through strategic research and preparation.
Innovating lead generation processes by taking part in executive leadership meetings.


Bachelor’s degree from an accredited 4 year university.
Intelligence, Character, Coachable, Experience.
Focused on a long-term sales career.

Bonus Points

Working knowledge of the CRM industry.
Sandler, Spin, Challenger, Strongman, Force Management training.
Understand and articulate a qualification methodology such as BANT.

Account Executive Job Description

account executive job description

An account executive goes a step above a sales rep or a business development representative. Although the person filling this position likely got their start in entry-level sales, an account executive provides support for existing customer accounts and sources new opportunities.

  • Common Responsibilities:
    • Contacting prospects throughout the sales cycle to satisfy their needs
    • Offering personalized support to clients based on research of client needs & business
    • Setting quotas and creating sales strategies
  • Common Requirements:
    • Past experience in a sales or customer service role
    • Knowledge of company & industry trends
    • The ability to manage multiple accounts while finding new opportunities

As with the previous template, use these responsibilities and requirements as a starting point, but make them more specific to the position and your company:

About Zendesk Sell

Recently acquired by Zendesk (formerly Base), we’re building a product for Salespeople called Zendesk Sell, part of the wider suite of Zendesk products. We have a big vision for 2020 and a small, highly talented team within Zendesk. Everyone at Zendesk has the opportunity to make a big impact on the productivity of millions. Zendesk is an amazing place to work for self-driven and dynamic people who solve big problems that disrupt a multi-billion dollar industry. Zendesk Sell began when we were frustrated by our own experience with CRM and was founded in 2009 based on a strong internal belief that businesses deserve better, smarter software. The Sell team is a small and dynamic group (150 people) operating inside of the amazing Zendesk team of 2,500 employees.

Why be an Account Executive?

Located in our sunny (sometimes) San Francisco office, our sales team is looking for a bright, motivated and high-performing Account Executive to join our crew. As an Account Executive at Zendesk Sell, you will be responsible for managing and closing opportunities within a territory. This person must demonstrate all the behaviors associated with a high performance sales culture, specifically prospecting for new business, upsell and cross-sell within our extensive install base and delivering results against a quota. Sound like you? Read on…


Exceed activity, pipeline, and revenue goals on a quarterly basis
Continually build pipeline of new business, upsell, and cross-sell opportunities
Become an expert on Zendesk Sell and conduct discovery calls, presentations, and demos with prospects and customers
Develop and manage relationships with prospects and accounts within your assigned territory
Demonstrate and sell value to key stakeholders within the accounts during fast-moving as well as complex sales cycles
Work in a team-selling environment specifically building relationships with Zendesk Support counterparts.
Track all opportunity and customer details including use case, purchase time frames, next steps, and forecasting in Zendesk Sell


Bachelor’s degree
Experience selling to Director/VP level leaders
2+ years of software selling experience; SaaS experience preferred
Track record of success selling into mid-market companies
Technically savvy; thorough understanding of a related technology (CRM, SFA, Support Software, SaaS)
Proficiency using CRM; (Base CRM, Pipedrive, Copper,, etc.)
Skilled in virtual presentations, online web demos, remote sales processes
Exceptional verbal and written communication skills

Use these templates for your own job description

Customize the templates to fit your own company’s brand and position. For example, expand on certain sections such as “Responsibilities” if needed. Also follow sales job description best practices:

  • Know who you’re looking for. Determine why the position is necessary and who would be best for the job. What value will it provide your sales department? How will it differ from similar positions? Interview your top-performing sales reps and account executives to source this info if needed.
  • Be concise. While you want your job description to cover all position elements, don’t go overboard with information. Write the description so that it’s short, sweet, and to the point. One way to help with this is to write the description first, prepositional phrases and all, and then read over it again to eliminate unnecessary sentences.
  • Avoid vague, generic copy. It may be easier to write vague descriptions such as “Responsible for bringing in new customers into the company via lead generation,” but it’s not effective. Ensure that the copy is specific to your company and the position tasks with language such as “Generate leads each week through customer-centric lead generation strategies including social selling, support ticket conversations, and cold calling/follow-ups.”

Also, avoid sales jargon and don’t be afraid to add some warmth or humor into the description (e.g., “Please apply if you love a pet-friendly office space”). The point is to create a clear sales job description that closely matches what the hire will actually do and your company culture.

Need more help with the hiring process? Check out our series on “Hiring a sales rep,” to get in-depth content on how to approach sales hiring.

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