Introducing the New and Improved Base Website

When was the last time that you visited If it’s been a while, you should definitely stop by, because we recently redesigned and restructured our entire site!

As you browse through various pages, you’ll see a marked improvement in the visual aesthetic of the site compared to the previous iteration. This new and improved version ties in closely with Base’s new design principles, adding in fresh, vibrant colors and detailed animation while still remaining simple, purposeful and sleek. What’s more, nearly every page showcases at least one image of the Base user interface.

In keeping with the clarity and simplicity of the design, there is also less yet more impactful content on each page. Every word serves a purpose and works to convey the value and benefits of Base.

You’ll notice a brand new site navigation that mirrors the hierarchy of our product offering, as well as makes it easier to find the pages or information that you’re looking for. The navigation also features a host of new pages, including those for specific roles (sales reps, sales managers, sales operations and CIOs/IT managers) and industries (broadcast and media, door-to-door, medical devices, manufacturing, software, solar and consulting).

Finally, the new site makes it much easier to access the Base Blog and other additional resources, not only via the main navigation but also by highlighting relevant materials across site pages.

To check out all of these awesome updates and additions, visit, and be sure to let us know what you think of our new site in the comments below!

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