At Base’s annual Forecast sales conference last week, Base CEO and Co-founder, Uzi Shmilovici, took the stage to introduce Base’s new sales science platform, Apollo.
In a world where sales leaders spend billions of dollars implementing legacy CRM solutions that produce abysmal adoption rates and even fewer insights, Apollo seeks to empower businesses to grow revenue in a way that’s measurable, repeatable and scalable. Using advanced big data architecture, predictive analytics and machine learning algorithms, Apollo collects up to 30X more data than legacy CRM systems, evaluates data accuracy and surfaces untapped opportunities in the sales process.
Thanks to thousands of hours of research around key sales growth factors, Apollo is able to automatically analyze millions of data points to provide every company with a unique Sales Genome. The Sales Genome is a complete codification of hundreds of factors impacting sales performance, and serves as the framework for countless automated real-time computations of what-if scenarios. By leveraging the Sales Genome across key conversion points in the sales funnel, Apollo is able to uncover actionable, quantifiable insights around the specific steps a company can take to increase sales.
Sales leaders using Apollo will benefit from the following product features:
Live Insight Feed: A real-time feed of actionable insights is presented to the sales manager or executive. Each insight is accompanied by clear actions for increasing sales and can be explored to expose the raw data behind it.
Goal Tracking: Prescriptive recommendations that a sales manager or executive elects to track are logged, and progress is measured to show improvement areas over time.
Data Doctor: Sales managers and executives can view the health of their CRM data. Real-time monitoring allows them to see what percentage of data fields are completed, the accuracy of the data and more.
Many of Base’s 7,000+ customers are already benefiting from Apollo’s quantifiable, actionable insights, including Expensify, Blue Raven Solar, Guerrero Howe and Iowa Wind and Solar. “Apollo has given us visibility into our sales process and performance that otherwise would have been extremely difficult, if not impossible, to achieve,” said Head of Sales at Expensify, Jason Mills, in a recent success overview. “We look forward to working closely with Base to further refine our sales processes in a measurable and scalable way.”
To learn more about Apollo and request access, click here. To understand and experience how the science of sales can help your business measure, manage and maximize performance, check out our Sales Science Academy.