Science of Sales
Learn how to scientifically measure and maximize your sales performance using a series of new, data-driven metrics, formulas and technologies.
Science of Sales
Introducing Apollo, the First Sales Science Platform
At Base’s annual Forecast sales conference last week, Base CEO and Co-founder, Uzi Shmilovici, took the stage to introduce Base’s new sales science platform, Apollo.
Science of Sales
Why Willy Loman's Life Could Have Been Spared
While Death of a Salesman is often interpreted as an exposé around the pressures and difficulties of the American Dream, it can also tell us a lot about sales itself.
Science of Sales
From Art to Science: 5 Steps to Predictable Sales Growth
With 60% of companies no longer confident in achieving their sales targets, it’s time for sales leaders to leave the art of sales behind and start adopting a more scientific approach.
Science of Sales
How to Stop Dirty Data from Infiltrating Your Sales Org
Let’s take a look at how you can make sure your sales team and tools are collecting the quality and quantity of data needed to yield actionable insights.
Science of Sales
3 Steps to Start Transforming Sales from an Art into a Science
With the continued rise of big data and real-time analytics, businesses are beginning to ask themselves: how can the art of sales be scaled, quantified and refined?
Science of Sales
How To Turn Your Sales Data Into Actionable Insights
Data that we get from our CRM or marketing automation software, while very useful, can be overwhelming. And yet, the best way to identify where the real problems lie is to analyze hard data.