Science of Sales
Learn how to scientifically measure and maximize your sales performance using a series of new, data-driven metrics, formulas and technologies.
Science of Sales
Are You There Sales? It’s Me, Data
Rather than selling on a wing and a prayer, here are just a few ways sales data can transform your sales from an artistic endeavor to a scalable and repeatable strategy.
Science of Sales
Getting Started with AI - A Sales Glossary
The evolution of AI in sales has resulted in a slew of new and sometimes confusing vocabulary words, so we've compiled this glossary to break down all of the AI-related terms you need to know.
Sales Performance
Why Activity Metrics Are Killing Your Sales
Just like data can drastically improve your sales, focusing on the wrong data points and metrics can absolutely kill your business. One type of metric that is commonly misused to the detriment of sales teams is activity metrics.
Sales Software
Sales Intelligence Buyer’s Kit: Everything You Need to Know to Invest in Sales Intelligence
Our new buyer kit helps you better understand AI in sales, evaluate your current sales intelligence savvy and put the right tactics and tools in place for your team to get ahead.
Science of Sales
Why Sales Operations Lays the Foundation for the Science of Sales
A perfect storm of sales drivers is giving way to the next evolution of sales operations and a new role needed to support and drive this function.
Science of Sales
Introducing the First-Ever Sales Science Certification for Sales Ops Professionals
Today marks the launch of Base Academy, an online learning hub dedicated to enhancing the skills and furthering the careers of sales professionals.
Science of Sales
Cracking Your Sales Formula: eBook + Exercise
Along with an accompanying exercise sheet, our latest guide will take you on a step-by-step journey of how to generate your very own Sales Formula.
Science of Sales
3 Ways Artificial Intelligence Is Transforming Sales
As the solutions and technologies to make AI a reality become increasingly available, sales is transforming right before our eyes in three pivotal ways.
Science of Sales
Filler Words In Sales - New Data Reveals Their Impact
In an effort to bring more science to the sales profession, Gong.io analyzed nearly half a million B2B sales call recordings with AI - let's take a look at the data.
Science of Sales
Talking Sales Science with David Hoffeld
We recently chatted with David Hoffeld, founder of sales training firm Hoffeld Group and author of The Science of Selling, about how data and psychology can work together to transform sales.