Science of Sales

Science of Sales

Learn how to scientifically measure and maximize your sales performance using a series of new, data-driven metrics, formulas and technologies.

How to Use Science to Win Your Sales Conversations

Sales Performance

How to Use Science to Win Your Sales Conversations

Is sales performance an art or science? The answer is that it’s both. Author Nancy Bleeke shares how science sets us up for the art of the information exchange necessary for winning sales.

Nancy Bleeke

Nancy Bleeke

February 22, 2017

3 Critical Sales Metrics You May Have Overlooked

Sales Management

3 Critical Sales Metrics You May Have Overlooked

Discovering the right metrics for your team takes time and patience, and even the best data-driven sales leaders sometimes find that they’ve missed a key calculation along the way.

Rachel Serpa

Rachel Serpa

January 25, 2017

Putting the

Sales Performance

Putting the "Account" in Account Based Selling

The heart and soul of any good ABS strategy is a crystal clear understanding of the qualities that compose your ideal accounts. Let’s dig into how to make this happen.

Rachel Serpa

Rachel Serpa

January 19, 2017

Five Major Sales Trends Shaping Business in 2017

Sales Performance

Five Major Sales Trends Shaping Business in 2017

Our latest eBook examines 5 major sales trends poised to impact sales in new and exciting ways in 2017, from prescriptive sales insights to automated data capture.

Rachel Serpa

Rachel Serpa

January 17, 2017

A Day in the Life of a Sales Scientist

Science of Sales

A Day in the Life of a Sales Scientist

As the technology and methodology to measure, scale and refine sales continues to evolve, we expect a new role to emerge within the sales organization to support this initiative. Enter the Sales Scientist.

Shlomit Arad

Shlomit Arad

January 5, 2017

How to Extract Actionable Sales Insights from Unstructured Data

Science of Sales

How to Extract Actionable Sales Insights from Unstructured Data

More than 2.5 exabytes of data are created each day, but not all data is equal. We're examining two data types that are different but equally important when it comes to generating actionable sales insights: structured and unstructured.

Rachel Serpa

Rachel Serpa

November 16, 2016

The Evolution of Sales Intelligence

Science of Sales

The Evolution of Sales Intelligence

Imagine a mainframe computer from the 1960s. Despite its sheer size, we can now wear more data processing power on our wrists (hello, Apple Watch) than exists in this photo.

Rachel Serpa

Rachel Serpa

November 3, 2016

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