Sales and Productivity

6 Sales Skills To Improve On (And How Base Can Help)

Sales and Productivity

6 Sales Skills To Improve On (And How Base Can Help)

Over the course of the day are you on the phone and exchanging emails with prospects that lead you nowhere? Wouldn’t it be nice to know sooner than later which ones were worth pursuing? In this article we outline six sales skills that will help you spot likely buyers and advice for leading them through the sale. And don't forget, like Tom Hopkin's said, the buyer's "no" might have started with you.

Lauren Funk

Lauren Funk

February 28, 2014

4 Questions About Marketing Effectiveness You Can Answer With Base

Sales and Productivity

4 Questions About Marketing Effectiveness You Can Answer With Base

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. How do your sales and marketing teams work together to source and qualify leads? In Base, you can gather insights about your lead generation, qualification and closure. We've already covered the questions Base can help you answer about your sales performance and sales process in previous posts. Today, we're going to discuss 4 questions about marketing effectiveness you can answer with Base.

Lauren Funk

Lauren Funk

February 17, 2014

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