Yesterday at Base’s annual Forecast sales conference, Base CEO Uzi Shmilovici and Zendesk CEO Mikkel Svane took the stage to announce a strategic partnership! This alliance combines Base’s sales force automation platform with Zendesk’s customer service tools to deliver the first integrated, modern customer experience software stack.
While legacy CRMs require reps and agents to focus on completing administrative tasks rather than satisfying customers, Base and Zendesk were built for productivity. Both provide intuitive design, native communication tools and automated data collection that enable reps and agents to devote their attention to prospects and customers.
What’s more, where legacy vendors impose API restrictions, both Base and Zendesk offer robust, flexible APIs that allow customers to create a tailored customer experience stack that maps to their unique business processes. This is all done at a lower total cost of ownership and quicker time to value compared to these legacy systems.
The existing Base and Zendesk integration lays the foundation for this partnership by providing reps with visibility into support activity within Base and in turn, making sales data visible within Zendesk. This full account context enables sales and support to collaborate more effectively and deliver coherent customer experiences.
One of the companies already benefiting from the Base and Zendesk integration is home loan education platform Mortgage Coach. Surfacing ticket information in Base aligns Mortgage Coach’s sales and support teams, as well as saves Director of IT and QA Support Services Jacob Gibbs two hours a week previously spent tracking down and relaying ticket information to the sales and management teams.
“The Base and Zendesk integration is seamless and was up and running in minutes, ultimately saving my team countless hours of data duplication and allowing exposure of customer interactions in a controlled and measurable fashion,” tells Gibbs.
According to Base CEO Uzi Shmilovici, “Companies have suffered with the poor user experience, platform limitations and outrageous costs of Salesforce and other legacy CRM solutions for too long. With this strategic alliance, Base and Zendesk have reimagined the way that sales and support teams can work together by providing organizations with an extensible, end-to-end customer experience stack.”
“It is more important than ever that the modern business looks holistically at the entire customer journey,” said Mikkel Svane, CEO of Zendesk. “Base & Zendesk are incredibly aligned when it comes to helping organizations of all types, around the world, build meaningful connections between the brand and the customer through a seamless, flexible, best-of-breed solution. We are excited to be partnering together.”
Interested in the Base and Zendesk partnership and how sales and support can work together to improve the customer experience? Go here to learn more and download the free guide: Improve Customer Experience KPIs with Sales and Support Alignment.