Uzi Shmilovici

Uzi Shmilovici

Uzi’s passionate about building products at the intersection of design, technology, and business. He’s obsessed with creating amazing customer experiences, and doesn’t believe patience is a virtue. When he can find the time, Uzi likes to write about the future of software, and has written for TechCrunch, GigaOM and ReadWriteWeb.

Articles by Uzi

A new frontier: Zendesk acquires Base

Base News

A new frontier: Zendesk acquires Base

When we started Base in 2009, we set out to transform work for 30 million sales professionals worldwide. We were frustrated with the state of existing Sales Force Automation (SFA) systems and how poorly they were designed.

Uzi Shmilovici

Uzi Shmilovici

September 10, 2018

5 Critical Factors to Consider When Choosing A Small Business CRM

How To

5 Critical Factors to Consider When Choosing A Small Business CRM

Choosing the right CRM for your small business can be a very daunting and confusing task. Many CRM initiatives fail because companies fail to recognize a simple truth - any CRM investment will go down the drain if your team members do not use it. Here are 5 critical factors to consider when purchasing a CRM.

Uzi Shmilovici

Uzi Shmilovici

May 7, 2018

Creating a Sales-Focused Yet Connected CRM

Sales Software

Creating a Sales-Focused Yet Connected CRM

Sales doesn’t happen in a vacuum, and a sales platform that isolates sales from the rest of the business is just as troublesome as a CRM that lumps everyone’s needs together.

Uzi Shmilovici

Uzi Shmilovici

June 7, 2017

Subscribe to the Baseline Blog

Be the first to hear about product updates, as well as sales, productivity and CRM strategies.