Uzi Shmilovici

Base News

A new frontier: Zendesk acquires Base

When we started Base in 2009, we set out to transform work for 30 million sales professionals worldwide. We were frustrated with the state of existing Sales Force Automation (SFA) systems and how poorly they were designed.

How To

5 Critical Factors to Consider When Choosing A Small Business CRM

Choosing the right CRM for your small business can be a very daunting and confusing task. Many CRM initiatives fail because companies fail to recognize a simple truth - any CRM investment will go down the drain if your team members do not use it. Here are 5 critical factors to consider when purchasing a CRM.

Sales Software

Reducing Time to Close with Sales and Finance Alignment

There are three major benefits to integrating your CRM or sales platform with your billing and invoicing system: error-proofing, streamlined interactions, and better outcomes.

Sales Software

Putting an End to Sibling Rivalry between Sales and Marketing

With so much to risk (and even more to gain), companies should take another look at their sales and marketing teams, making sure they’re working together – not competing against one another.

Sales Software

How To Achieve Frictionless Communication with Your CRM

When it comes to closing sales and pleasing customers, making sure that your communications are natural, contextual and frictionless is absolutely vital. Here's how it's done.

Sales Software

Creating a Sales-Focused Yet Connected CRM

Sales doesn’t happen in a vacuum, and a sales platform that isolates sales from the rest of the business is just as troublesome as a CRM that lumps everyone’s needs together.

Sales Management

The Rise of Knowledge Workers: How Your CRM Should Adapt

Sales reps are some of today’s most valuable knowledge workers. However, the way most companies log and process sales information hinders these individuals instead of helping them.

Sales Management

Part 7: What Data Is Most Valuable to Your Sales Team?

We’ve already covered the prescriptive sales insights most germane to sales managers. Now it’s time to explore the types of data that can take your sales reps to new heights.

Sales Software

Part 6: Three Insights Managers Get from Prescriptive Sales Software

Prescriptive sales insights allow sales managers to identify bottlenecks in the pipeline and make impactful changes that drive growth.

Sales Management

Part 5: Why Everyone Is a Closer with Data-Driven Coaching

At Base, we know that data-driven coaching in the form of actionable, prescriptive recommendations is the best way to keep a sales team on target.