Rachel Serpa

Rachel Serpa

Rachel is Content Marketing Manager at Base. She's a Bay Area native who works out of the Base HQ in Mountain View, CA. When she's not writing about the Science of Sales, she loves reading historical fiction, traveling Europe, cooking up a storm and spending time with her husband and her dog.

Articles by Rachel

The Sales Data You Don’t Know You’re Missing

Science of Sales

The Sales Data You Don’t Know You’re Missing

Most companies don’t realize that there are many small sales data fragments slipping through the cracks which can provide lucrative insight. Here's how to identify these silent signals of sales.

Rachel Serpa

Rachel Serpa

September 12, 2017

Why Your IT Team Hates Your CRM

Sales Software

Why Your IT Team Hates Your CRM

If you’ve found your CRM lacking and felt the cold shoulder from your IT team lately, it may be time to band together and start thinking of an alternate solution.

Rachel Serpa

Rachel Serpa

September 5, 2017

Tips to Achieve 20/20 Pipeline Visibility

Science of Sales

Tips to Achieve 20/20 Pipeline Visibility

44% of sales execs believe that their org is ineffective at managing its sales pipeline. That’s why we’re sharing these three important tips to help you and your team achieve 20/20 pipeline visibility.

Rachel Serpa

Rachel Serpa

August 31, 2017

Sales + Support: Aligning to Improve Customer Retention

Sales Software

Sales + Support: Aligning to Improve Customer Retention

Companies must place as much emphasis on retention as they do acquisition. Just as support can help seal the deal for sales, so can sales aid support in their customer retention efforts. Here's how.

Rachel Serpa

Rachel Serpa

August 30, 2017

Talking Sales Operations with Peter Kazanjy

Sales Performance

Talking Sales Operations with Peter Kazanjy

Founder of the Modern Sales Salon Peter Kazanjy shares advice for sales ops professionals looking to grow as strategic business partners, his thoughts on the impact of AI on the sales ops role and more.

Rachel Serpa

Rachel Serpa

August 29, 2017

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