Rachel Serpa

Rachel Serpa

Rachel is Content Marketing Manager at Base. She's a Bay Area native who works out of the Base HQ in Mountain View, CA. When she's not writing about the Science of Sales, she loves reading historical fiction, traveling Europe, cooking up a storm and spending time with her husband and her dog.

Articles by Rachel

You Get What You Pay for: The Dangers of a

Sales Software

You Get What You Pay for: The Dangers of a "Free" CRM

The best things in life are free - but not when it comes to technology. Here are just a few of the common restrictions that arise for free CRM users, what they will ultimately cost you and how to spot them upfront.

Rachel Serpa

Rachel Serpa

November 14, 2017

Customer Spotlight: Kontakt.io

Customer Spotlight

Customer Spotlight: Kontakt.io

See how Kontakt.io improved its customer experience and increased support request capacity by 18% with the Base and Zendesk integration.

Rachel Serpa

Rachel Serpa

November 9, 2017

Customer Spotlight: DigiMapps

Customer Spotlight

Customer Spotlight: DigiMapps

After increasing monthly sales by 175% with Base, DigiMapps saw an influx in its number of invoices. Thanks to the Base and Paycove integration, DigiMapps now saves 2.5 hours/week by auto-generating invoices.

Rachel Serpa

Rachel Serpa

October 18, 2017

Forecast 2017 Highlights: Part 2

Zendesk Sell News

Forecast 2017 Highlights: Part 2

Last week we recapped the first five sessions of Forecast 2017 and shared some of our favorite quotes and takeaways. Who’s ready for part 2?

Rachel Serpa

Rachel Serpa

October 4, 2017

Why Your Prospects Don't Trust You

Sales Performance

Why Your Prospects Don't Trust You

Here are three reasons why your prospects may be losing faith in your business, and what your team can do to avoid these trust issues in future customer relationships.

Rachel Serpa

Rachel Serpa

September 28, 2017

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