Rachel Serpa

Rachel Serpa

Rachel is Content Marketing Manager at Base. She's a Bay Area native who works out of the Base HQ in Mountain View, CA. When she's not writing about the Science of Sales, she loves reading historical fiction, traveling Europe, cooking up a storm and spending time with her husband and her dog.

Articles by Rachel

Uncovering the hidden costs of CRMs

Sales Software

Uncovering the hidden costs of CRMs

There are a variety of hidden costs when purchasing a CRM. Do your research upfront so you don't get blindsided!

Rachel Serpa

Rachel Serpa

April 2, 2019

13 important sales metrics and when to use them

Sales Metrics & Data

13 important sales metrics and when to use them

Sales metrics are important, but knowing which ones to track can be confusing. Learn about the best metrics to use to better understand leads and deals.

Rachel Serpa

Rachel Serpa

December 7, 2018

Why It's Time to Kiss the Sales Kickoff Goodbye

Sales Management

Why It's Time to Kiss the Sales Kickoff Goodbye

It’s time for companies to kiss the traditional, annual sales kickoff as we know it goodbye and start taking a more adaptive and iterative approach to sales.

Rachel Serpa

Rachel Serpa

December 6, 2017

Why Jeb Blount Is So Over the Cold Call Debate

Sales Performance

Why Jeb Blount Is So Over the Cold Call Debate

During our most recent interview, best-selling author and founder of Sales Gravy Jeb Blount shared his 5 Step Telephone Framework, three ways to turn objections around, how to develop sales EQ and so much more.

Rachel Serpa

Rachel Serpa

November 28, 2017

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