Rachel Serpa

Rachel Serpa

Rachel is Content Marketing Manager at Base. She's a Bay Area native who works out of the Base HQ in Mountain View, CA. When she's not writing about the Science of Sales, she loves reading historical fiction, traveling Europe, cooking up a storm and spending time with her husband and her dog.

Articles by Rachel

Sales + Support: Working Together to Drive Acquisition

Sales Software

Sales + Support: Working Together to Drive Acquisition

It’s indisputable that two of the teams with the heaviest influence on customer experience are sales + support. So how can they work together to improve the customer experience and drive acquisition?

Rachel Serpa

Rachel Serpa

August 14, 2017

Customer Spotlight: Museum Hack

Customer Spotlight

Customer Spotlight: Museum Hack

Check out how Museum Hack doubled its year-over-year revenue with the help of Base's pipeline management tools and real-time visual sales reports.

Rachel Serpa

Rachel Serpa

August 11, 2017

3 Popular Sales Metrics That Are Totally Overrated

Science of Sales

3 Popular Sales Metrics That Are Totally Overrated

It might surprise you that, while being a data-driven sales leader is certainly worth the time and effort, there are a few popular numbers that you may be wasting your time crunching.

Rachel Serpa

Rachel Serpa

August 8, 2017

4 Tips to Colonize Your New Sales Territory

Sales Management

4 Tips to Colonize Your New Sales Territory

Being assigned a new sales territory is a lot like exploring new land. Here are three proven tips to help you start getting the lay of the land, charting your team’s path and putting down some roots. Let the adventure begin!

Rachel Serpa

Rachel Serpa

August 3, 2017

Talking the Future of Sales with John Barrows

Sales Performance

Talking the Future of Sales with John Barrows

Expert sales trainer John Barrows shares his thoughts on Millennials in the sales force, the impact of artificial intelligence on the sales function, social selling best practices and so much more!

Rachel Serpa

Rachel Serpa

July 27, 2017

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