Rachel Serpa

Rachel Serpa

Rachel is Content Marketing Manager at Base. She's a Bay Area native who works out of the Base HQ in Mountain View, CA. When she's not writing about the Science of Sales, she loves reading historical fiction, traveling Europe, cooking up a storm and spending time with her husband and her dog.

Articles by Rachel

Customer Spotlight: Mike Casey Jazz

Customer Spotlight

Customer Spotlight: Mike Casey Jazz

Mike Casey, an up-and-coming jazz musician based in Hartford, CT, shares how he’s been using Base to manage and grow his music career for the last four years.

Rachel Serpa

Rachel Serpa

February 9, 2017

Why Door-to-Door Sales Teams Struggle with CRM

Sales Performance

Why Door-to-Door Sales Teams Struggle with CRM

While door-to-door sales teams span industries from solar to security, there is a core set of challenges that they face as a group on a day-to-day basis that next-generation sales platforms can help solve.

Rachel Serpa

Rachel Serpa

February 2, 2017

Stop Leaving Money on the Table! 3 Tips to Drive Upsells

Sales Performance

Stop Leaving Money on the Table! 3 Tips to Drive Upsells

The ability to upsell your customers both during and after the initial sale can have a major impact on your sales performance. Here are 3 tips to help your team stop leaving money on the table and start driving upsells.

Rachel Serpa

Rachel Serpa

January 31, 2017

3 Critical Sales Metrics You May Have Overlooked

Sales Management

3 Critical Sales Metrics You May Have Overlooked

Discovering the right metrics for your team takes time and patience, and even the best data-driven sales leaders sometimes find that they’ve missed a key calculation along the way.

Rachel Serpa

Rachel Serpa

January 25, 2017

Putting the

Sales Performance

Putting the "Account" in Account Based Selling

The heart and soul of any good ABS strategy is a crystal clear understanding of the qualities that compose your ideal accounts. Let’s dig into how to make this happen.

Rachel Serpa

Rachel Serpa

January 19, 2017

Talking Sales Development with Trish Bertuzzi

Sales Management

Talking Sales Development with Trish Bertuzzi

We recently caught up with sales expert and author Trish Bertuzzi, who shared her thoughts around building a successful sales development team, meaningful sales metrics, 2017 sales trends and more.

Rachel Serpa

Rachel Serpa

January 18, 2017

Five Major Sales Trends Shaping Business in 2017

Sales Performance

Five Major Sales Trends Shaping Business in 2017

Our latest eBook examines 5 major sales trends poised to impact sales in new and exciting ways in 2017, from prescriptive sales insights to automated data capture.

Rachel Serpa

Rachel Serpa

January 17, 2017

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