Rachel Serpa

Rachel Serpa

Rachel is Content Marketing Manager at Base. She's a Bay Area native who works out of the Base HQ in Mountain View, CA. When she's not writing about the Science of Sales, she loves reading historical fiction, traveling Europe, cooking up a storm and spending time with her husband and her dog.

Articles by Rachel

How to Create Sales Content That Converts

Sales Performance

How to Create Sales Content That Converts

It’s been proven that, when done right, content can have a major impact throughout the buying cycle. Here are 5 important strategies to make sure that your company’s sales content is serving its purpose.

Rachel Serpa

Rachel Serpa

April 25, 2017

Sales Folks, Are You Batman or a Beat Cop?

Sales Performance

Sales Folks, Are You Batman or a Beat Cop?

How do you quit wasting time patrolling and start using data to shine a light on the prospects and places where you can actually make a difference?

Rachel Serpa

Rachel Serpa

April 18, 2017

3 Hurdles Slowing Down Your Sales Cycle

Sales Performance

3 Hurdles Slowing Down Your Sales Cycle

There are definite reasons behind why some sales drag out longer than others. Here are three hurdles that may be slowing down your sales cycle, and how to clear them.

Rachel Serpa

Rachel Serpa

March 29, 2017

Talking Sales Coaching with David Brock

Sales Management

Talking Sales Coaching with David Brock

CEO of Partners in Excellence and author of Sales Manager Survival Guide David Brock shares his perspective on micromanagers, data-driven sales coaching and much more.

Rachel Serpa

Rachel Serpa

March 28, 2017

Questions That Lead to the Close

Sales Performance

Questions That Lead to the Close

We asked some of our top sales folks here at Base to share their favorite tips and strategies for getting prospects to sign on the dotted line.

Rachel Serpa

Rachel Serpa

March 9, 2017

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