Rachel Serpa

Rachel Serpa

Rachel is Content Marketing Manager at Base. She's a Bay Area native who works out of the Base HQ in Mountain View, CA. When she's not writing about the Science of Sales, she loves reading historical fiction, traveling Europe, cooking up a storm and spending time with her husband and her dog.

Articles by Rachel

Questions That Lead to the Close

Sales Performance

Questions That Lead to the Close

We asked some of our top sales folks here at Base to share their favorite tips and strategies for getting prospects to sign on the dotted line.

Rachel Serpa

Rachel Serpa

March 9, 2017

Customer Spotlight: Advent Results

Customer Spotlight

Customer Spotlight: Advent Results

See how Advent Results achieved a 50% increase in sales team productivity and pipeline visibility by foregoing its Google spreadsheets and switching to Base.

Rachel Serpa

Rachel Serpa

February 28, 2017

5 Bad Habits Stunting Your Sales Growth

Sales Performance

5 Bad Habits Stunting Your Sales Growth

We’re calling out five bad habits that you may or may not realize are stunting your sales growth, and how you can replace them with practices proven to improve your performance.

Rachel Serpa

Rachel Serpa

February 21, 2017

Customer Spotlight: Mike Casey Jazz

Customer Spotlight

Customer Spotlight: Mike Casey Jazz

Mike Casey, an up-and-coming jazz musician based in Hartford, CT, shares how he’s been using Base to manage and grow his music career for the last four years.

Rachel Serpa

Rachel Serpa

February 9, 2017

Why Door-to-Door Sales Teams Struggle with CRM

Sales Performance

Why Door-to-Door Sales Teams Struggle with CRM

While door-to-door sales teams span industries from solar to security, there is a core set of challenges that they face as a group on a day-to-day basis that next-generation sales platforms can help solve.

Rachel Serpa

Rachel Serpa

February 2, 2017

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