Rachel Serpa

Rachel Serpa

Rachel is Content Marketing Manager at Base. She's a Bay Area native who works out of the Base HQ in Mountain View, CA. When she's not writing about the Science of Sales, she loves reading historical fiction, traveling Europe, cooking up a storm and spending time with her husband and her dog.

Articles by Rachel

Customer Spotlight: DigiMapps

Customer Spotlight

Customer Spotlight: DigiMapps

After increasing monthly sales by 175% with Base, DigiMapps saw an influx in its number of invoices. Thanks to the Base and Paycove integration, DigiMapps now saves 2.5 hours/week by auto-generating invoices.

Rachel Serpa

Rachel Serpa

October 18, 2017

Forecast 2017 Highlights: Part 2

Base News

Forecast 2017 Highlights: Part 2

Last week we recapped the first five sessions of Forecast 2017 and shared some of our favorite quotes and takeaways. Who’s ready for part 2?

Rachel Serpa

Rachel Serpa

October 4, 2017

Why Your Prospects Don't Trust You

Sales Performance

Why Your Prospects Don't Trust You

Here are three reasons why your prospects may be losing faith in your business, and what your team can do to avoid these trust issues in future customer relationships.

Rachel Serpa

Rachel Serpa

September 28, 2017

Talking Smarter Selling with Nancy Nardin

Sales Performance

Talking Smarter Selling with Nancy Nardin

Sales thought leader and founder of Smart Selling Tools Nancy Nardin shares her opinions around CRM versus sales productivity tools, how to choose the right sales technology for your business and more.

Rachel Serpa

Rachel Serpa

September 26, 2017

The Sales Data You Don’t Know You’re Missing

Science of Sales

The Sales Data You Don’t Know You’re Missing

Most companies don’t realize that there are many small sales data fragments slipping through the cracks which can provide lucrative insight. Here's how to identify these silent signals of sales.

Rachel Serpa

Rachel Serpa

September 12, 2017

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