Paul McCord

Paul McCord is President of McCord Training and Development, an international sales and management consultancy helping companies develop effective strategies to find and connect with high quality prospects. He is also the author of the Sales and Sales Management Blog. Connect with Paul on Twitter, LinkedIn or Google+.

Articles by Paul

Why Sales Prospecting Is Harder Than Ever, And What To Do About It

Sales Performance

Why Sales Prospecting Is Harder Than Ever, And What To Do About It

Prospecting has always been a major issue for sellers, but it has become an even greater issue over the past few years as it has become increasingly difficult to break through the unrelenting marketing noise and make connection.

Paul McCord

February 13, 2014

6 Key Metrics for CRM ROI

Sales Software

6 Key Metrics for CRM ROI

Investing in a CRM solution will help grow revenues, cut operating costs, and boost IT efficiencies, but many businesses need help quantifying the ROI of implementing CRM software.

Paul McCord

November 25, 2013

Selling In A World Of 8 Second Attention Spans

Sales Performance

Selling In A World Of 8 Second Attention Spans

The average human attention span is eight seconds. You know who has a longer attention span than humans? Goldfish. They have nine second attention spans. That's an alarming number for sales folks.

Paul McCord

September 19, 2013

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