
Nancy Bleeke
Articles by Nancy

Sales Performance
How to Use Science to Win Your Sales Conversations
Is sales performance an art or science? The answer is that it’s both. Author Nancy Bleeke shares how science sets us up for the art of the information exchange necessary for winning sales.

Sales and Productivity
3 Sales Conversation Habits That Destroy Credibility
You work hard to generate leads for your sales team and establish credibility for your company, brand, and product. But do your sellers build their own personal credibility when they are in the hard-earned conversations with your buyers? Or do they unknowingly kill sales opportunities with seemingly little habits that trash their credibility?

Sales Performance
If People Buy On Emotion, Why Do We Sell On Logic?
Though some prospects do revert to checking their facts and information carefully weighing out pros and cons, the vast majority of purchase decisions are made first with emotion and perception and then supported with logic.

Sales and Productivity