Lauren Funk

Lauren Funk

Lauren Funk is the VP of Marketing at Tovala. She has over 10 years of progressive digital, brand, and product marketing experience at B2B (SaaS and marketplaces) and B2C (e-commerce) early stage and growth technology startups. Prior to joining Tovala, she was the Director of Marketing at Toptal, VP of Marketing at Chicago-based customer loyalty platform Belly, and Content Marketing Manager for San Francisco-based Base CRM (acquired by Zendesk). Based in Chicago, IL, she is also a mentor at Techstars.

Articles by Lauren

The Rise of Consultative Sales

Sales and Productivity

The Rise of Consultative Sales

Today’s reps might be well served to work a little bit of psychology into their strategy to best serve today’s changing customer base. Here’s what you need to know about when consultative sales works and why.

Lauren Funk

Lauren Funk

March 27, 2014

3 Sales Productivity Insights You Can Gather From Base

Sales and Productivity

3 Sales Productivity Insights You Can Gather From Base

Productivity in sales often means working smarter, not harder. In this age of big data, the amount of data you capture in your CRM system matters. Base saves valuable time by capturing your customer interactions automatically so you collect the data you need to understand your team's sales productivity.

Lauren Funk

Lauren Funk

March 17, 2014

3 Fail-Safe Negotiation Tips From Shark Tank

Sales and Productivity

3 Fail-Safe Negotiation Tips From Shark Tank

Figuring out exactly what your buyer values most in a deal allows you to focus on their needs while still providing you tons of leverage to negotiate the terms you want.

Lauren Funk

Lauren Funk

March 12, 2014

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