Articles by Elliot
Historical lead yield values often fail to reflect the current value of your lead generation efforts due to marketing changes or environmental shifts. This is where cohort analysis of pipeline and revenue development comes to the rescue.
Your company is growing, your product is awesome, customers love it and churn is low. You’ve raised some substantial funding and are ready to accelerate your growth. Awesome - let’s dig in.
So you want to grow your SaaS product’s revenue, and you need to get more leads for your sales team in order to continue your rapid growth trajectory. Just one problem: the leads aren’t coming your way.