Anna Washenko

Anna Washenko is a Brooklyn-based freelance writer for Base. Connect with her on Google+. She writes about social media for business, tech, and computing news. She is a New Yorker by address, but a Chicagoan at heart.

Articles by Anna

Productivity vs. Effectiveness: A Sales Conundrum

Sales Performance

Productivity vs. Effectiveness: A Sales Conundrum

A great rep needs to get a lot done, but that work also needs to offer value to the company. In other words, sales professionals need to be both productive and effective. Despite the similarities, those two concepts don’t mean the same thing.

Anna Washenko

January 23, 2014

How To Grow Your Business With CRM

Sales Software

How To Grow Your Business With CRM

Growth is the goal for any company, to start as a seedling and blossom a little brighter each year. Just as gardeners have their own set of tools to cultivate their flowers, a sales team needs tools to achieve business growth.

Anna Washenko

December 26, 2013

10 Warning Signs That You Need To Switch CRM Systems

Sales and Productivity

10 Warning Signs That You Need To Switch CRM Systems

Your company may be stuck in a relationship with your customer relationship management system that just isn't sparking like it should. Don't let your business settle.

Anna Washenko

December 3, 2013

Stop Losing Deals! 5 Ways To Enhance Your Sales Performance

Sales and Productivity

Stop Losing Deals! 5 Ways To Enhance Your Sales Performance

To take an honest look at your sales performance, it's important to understand some of the ways a deal might fall through. Obviously, there are always some factors that are outside of a pro's control. But this is not about making or finding excuses. This is about seeing steps that you can take in your day-to-day sales work that will help you get even closer to that 100 percent success rate. Here are five effective ways that you can stop losing deals.

Anna Washenko

November 27, 2013

5 Essential Sales Forecasting Techniques

Sales Management

5 Essential Sales Forecasting Techniques

Tom Cruise as Jerry Maguire made movie magic shouting "Show me the money!" and that quote has been bantered about in the sales world ever since. You've probably said it once or twice to your sales reps and managers.

Anna Washenko

November 21, 2013

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