Anna Washenko

Anna Washenko is a Brooklyn-based freelance writer for Base. Connect with her on Google+. She writes about social media for business, tech, and computing news. She is a New Yorker by address, but a Chicagoan at heart.

Articles by Anna

Productivity vs. Effectiveness: A Sales Conundrum

Sales Performance

Productivity vs. Effectiveness: A Sales Conundrum

A great rep needs to get a lot done, but that work also needs to offer value to the company. In other words, sales professionals need to be both productive and effective. Despite the similarities, those two concepts don’t mean the same thing.

Anna Washenko

January 23, 2014

How To Grow Your Business With CRM

Sales Software

How To Grow Your Business With CRM

Growth is the goal for any company, to start as a seedling and blossom a little brighter each year. Just as gardeners have their own set of tools to cultivate their flowers, a sales team needs tools to achieve business growth.

Anna Washenko

December 26, 2013

5 Essential Sales Forecasting Techniques

Sales Management

5 Essential Sales Forecasting Techniques

Tom Cruise as Jerry Maguire made movie magic shouting "Show me the money!" and that quote has been bantered about in the sales world ever since. You've probably said it once or twice to your sales reps and managers.

Anna Washenko

November 21, 2013

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