• Customer Spotlight: STAjets

    STA-Jets-logoFor STAjets, the sky’s the limit. What once started as a humble mom-and-pop shop in 2005 has grown into a cross-national organization with offices across the country. Ten years later, STAjets has become a full-fledged aviation and aerospace company and boasts a growing high-end clientele. With a growing number of incoming leads, STAjets found that they lacked the pipeline visibility and tracking tools they needed to run efficiently. Zach Rutledge, Director of Charter Sales, led STAjets’ quest to find a solution that would take their business to the next level. (more…)

  • Sales Reporting vs. Sales Intelligence – The Great Debate

    Sales Reporting vs Intelligence Blog 2

    Although the terms “sales reporting” and “sales intelligence” have traditionally been used interchangeably, the recent surge of big data and real-time analytics is cause for companies to make an important distinction. While there is an argument to be made for each having its place in the data-driven sales organization, there are a few key differences between these two approaches that businesses should know.

  • 5 Questions to Ask When Evaluating Sales Software

    Sales Software Blog Image

    Try doing a quick Google search for “sales software.” At the time of this blog post, Google returned more than 540,000,000 results! Clearly, searching for a solution to improve sales productivity and performance is an overwhelming challenge in today’s oversaturated market. To make choosing a vendor even more difficult, after months of painstaking research and weeks of deployment, companies are often accosted by a sudden slew of hidden costs and unexpected roadblocks.

    So what’s the best, most effective way to evaluate today’s array of sales CRM options, and how do you know whether you’re making the right decision for your business? Here are 5 critical questions to ask that will help you avoid unpleasant surprises and narrow down the playing field.


  • Customer Spotlight: Launchcloud

    UK startup extends platform capabilities with Base integrations

    launchcloud-logoSoftware startup Launchcloud is on a bold mission to create smarter ways of capturing data. Founded in 2012, Launchcloud helps field-based staff create forms, collect data, and analyze results via their desktop and mobile apps. They’re digitizing and automating the old-school processes of data capture, and business is booming. CEO Matt Doyle discusses Launchcloud’s search for a powerful and extendable sales solution with endless integration potential.


  • 3 Steps to Start Transforming Sales from an Art into a Science

    Blog_Art vs Science of SalesAs the age-old adage “the art of sales” conveys, sales success has traditionally been considered a game of skill honed by sales veterans over years of deals won and lost. But with the continued rise of big data and real-time analytics, businesses are beginning to ask themselves: how can the art of sales be scaled, quantified and refined?

    Just as marketers are no longer measured by the cleverness of an ad campaign but by its associated cost per lead and conversion rate, sales must forgo gut feelings and educated guesses in favor of processes that are repeatable, measurable and insightful. Let’s take a look at three ways that your business can start adopting a more scientific approach to sales. (more…)

  • The #1 Mobile Sales App For Android Gets A Makeover

    mobile sales app base

    Android users rejoice, today we’re rolling out a brand new mobile sales experience built from the ground up with the latest Google material design principles.

    The all new application is replacing a fragmented mobile experience to align with the latest Android operating systems. You’ll now notice a consistent experience across all Android applications.


  • Introducing Sales Activity Reports

    Introducing Sales Activity Reports

    Today we’re releasing a new set of sales activity reports to help frontline managers get a clear picture of team progress. With these new activity reports, sales managers will be able to identify activity trends and evaluate performance over time. All of the activity is seamlessly tracked in the background, so there’s no interruptions into the sales rep’s day. Here’s a breakdown of everything that’s new. (more…)

  • Fully Integrated Web Forms with Base + Launchcloud Integration


    One of the biggest challenges for online businesses today is capturing leads and managing paperwork with field teams. Whether it’s on your website or out in the field, capturing leads is a challenge that every successful business learns to master. Launchcloud is working to make this better and used our API to bring a new approach to data collection. Launchcloud is a mobile form-building tool that lets you create, customize and test web forms. They’ve just rolled out a brand new integration with Base that makes data capture easier for field reps, and we’re excited to have our customers give it a try.


  • Multiple Sales Pipelines Now Available

    Multiple Sales Pipelines

    Today we’re excited to announce the release of one of our all-time most requested features, Multiple Sales Pipelines. This release will allow Enterprise customers to create an unlimited number of sales pipelines, complete with reporting and permissions. Businesses with multiple sales processes no longer need to adopt a one size fits all mentality. New sales pipelines can be added by admins from the deal settings by clicking on add pipeline. Take a look below to see everything that’s new. (more…)

  • 5 Ways to Optimize Your Sales Process With Email [Webinar Recap]

    5 Ways To Optimize The Sales Process With Email

    Last month I hosted a webinar where I covered my top 5 ways to optimize your sales process. At the webinar, we went beyond looking at features and actually discussed how the features can fit into your business processes. Email is a critical tool for sales reps and when used correctly, it can produce some serious ROI. However, if you’re simply using email for basic back and forth communication, there’s room for improvement. Watch the webinar below to see what we covered. Happy Selling! (more…)