• Introducing Base’s HubSpot Integration

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    Today we’re introducing our brand new HubSpot integration for all enterprise users to tighten the bond between marketing and sales. Marketing and sales have a love-hate relationship – it’s a common assumption that holds true for many teams. However, the most successful companies will emphasize that in order to build a powerful sales machine, you need alignment between your marketing and sales teams. Base is taking steps to change this relationship into one that is mutually beneficial. Our new HubSpot integration creates a seamless flow of information between sales and marketing. The integration allows reps to see deep details on marketing activities within Base and allows managers to understand which marketing sources are producing sales success.

    If you’re not familiar with HubSpot, it’s a centralized marketing hub that helps inbound marketing teams attract prospects and convert leads. Basically, it lets your marketing team nurture leads through email engagement, blogs, etc., so that they’re in an optimal place once they meet a BDR. So what does Base’s latest integration entail and how can it benefit your business?

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  • Forecast 2016 Videos Are Up!

    Whether you attended Forecast 2016 and missed a session or weren’t able to make it to this year’s conference for science-driven sales leaders, we’ve got you covered. Check out the recordings of the day’s sessions below!

    Welcome Keynote

    Uzi Shmilovici – CEO and Co-Founder, Base

    Uzi kicked off the conference by defining the science of sales and introducing Base’s new sales science platform, Apollo. In addition to watching his session, you can also access a copy of his presentation below.

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  • 3 Things You Can Learn from Lost Deals

    We’ve all been there: your team goes through the painstaking process of qualifying a lead, researching a company, negotiating pricing and then POOF! The deal is gone. Losing deals at any point in the sales cycle is frustrating, but nothing is worse than when it happens just before the finish line.

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  • Forecast 2016 Highlights: Part 2

    Forecast Blog 2Last week we took a look back at some of our favorite moments from the first three sessions of Forecast 2016. Now, it’s time for part 2 of our Forecast recap! (more…)


  • The 7 Deadly Sins of Sales Leaders

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    Ask any sales leader and he or she will tell you: it’s a tough job! Sales leaders must motivate their teams, stay on the forefront of sales technology and earn the trust of hundreds of prospects, all while making sure they’re generating enough revenue to support the entire business.

    With so many responsibilities and so much pressure, it’s no surprise that sometimes sales leaders can miss the mark. Here are 7 deadly mistakes that can have serious long-term effects on both your team and your business as a whole – and how you can avoid them.

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  • Forecast 2016 Highlights: Part 1

    Forecast Photo 11It’s been over a week since our Forecast 2016 sales conference, and we still can’t stop thinking about all of the awesome people we met, speakers we heard and things we learned. Thank you to everyone who attended – we hope you enjoyed yourself as much as we did! (more…)


  • Introducing Apollo, the First Sales Science Platform

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    At Base’s annual Forecast sales conference last week, Base CEO and Co-founder, Uzi Shmilovici, took the stage to introduce Base’s new sales science platform, Apollo.

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  • Why Willy Loman’s Life Could Have Been Spared

    “‘Willy was a salesman. And for a salesman . . . he don’t tell you the law or give you medicine. He’s man way out there in the blue, riding on a smile and a shoeshine.’”
    — Death of a Salesman

    Written by the famous playwright Arthur Miller and released in 1949, Death of a Salesman recounts the tragic story of struggling, 63-year-old traveling salesman Willy Loman. Throughout the play, Willy repeatedly references his belief that the success of a salesman is based on being “well liked” by others.

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  • From Art to Science: 5 Steps to Predictable Sales Growth

    White Paper Blog_Art to ScienceFifty years ago, when marketers were valued solely on the magnitude of their ideas and customer service teams were judged by the authenticity of their smiles, sales was considered an art. Hitting sales targets was regarded as a game of skill honed by sales veterans over years of deals won and lost.

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  • Tips to Develop a Data-Driven Sales Culture

    Close-up of business electronic and paper documents on the desk, office workers standing in the background

    According to Dell’s recent Global Technology Adoption Index, companies that are actively using big data show 50% higher revenue growth rates than those that are not. While it may seem ironic that an industry that was once considered an art is finding data and science to be the keys to success, the numbers don’t lie.

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