You know you’re supposed to be using social media to grow your sales, only you’re not really clear on how you’re able to generate leads there. This post will serve as a guide to help you do so.
Follow Your Target Market
Before you do anything else, you’ve got to ensure that you’re following the right people: your ideal customers. For most industries, there are keywords you can search for on Twitter or Google + that can help you find who you’re looking for.
For instance, I target software companies with my marketing services, so I have a search set up in HootSuite that gathers every tweet that uses the words “small business” and “software.” I follow people from that stream, as I know they’re what I look for in clients. (I actually got a lead from this yesterday!)
Services like Hubspot also allow you to set up steams for topics you want to track and interact with. On the Twitter platform itself, you can also set up lists to organize all the people you follow. For example, you might want to follow accounts related to startups in Chicago or food bloggers.
You can also follow people using particular hashtags. If you target small businesses, the hashtag #SMB is ideal for finding new connections.