Nobody outside of CRM cares about how mobility affects business.
Mobile technology has been with us for a long time now, and the mobile phone in particular changed the way we live and work. In the CRM industry, we spend a lot of time focused on how mobility has changed the way sales people work. It’s time to remember the other side, because CRM is supposed to be about the customer. It is customer relationship management after all. And in the long run, we are all customers of something.
To put it more succinctly, nobody outside of CRM cares about how mobility affects business.